tag:blogger.com,1999:blog-2080132098367510832.post1780997396073679711..comments2024-03-05T06:32:37.180-05:00Comments on The Daly Planet: NASCAR's Side-By-Side TV FailureDaly Planet Editorhttp://www.blogger.com/profile/13834588435004023666noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-2080132098367510832.post-90808800303874166962008-07-04T00:01:00.000-04:002008-07-04T00:01:00.000-04:00I agree with Andrew. I dont care if its side-by-s...I agree with Andrew. I dont care if its side-by-side or full-screen commercials, I will not watch them. I will fast forward thru them. The commercials are boring, unrealistic, and very repetitive. You can accomplish the same effect with a lot less money by having the announcer mention your product like they do now when coming back from commercial.Kevin in SoCalhttps://www.blogger.com/profile/11062007081322170353noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-46277985787319245462008-07-03T10:34:00.000-04:002008-07-03T10:34:00.000-04:00Rockin Rich said... I like it! We have a new acron...Rockin Rich said... <BR/>I like it! <BR/><BR/>We have a new acronym; NNiC, (Nick), NASCAR Nitwit in Charge. <BR/><BR/>Matt McLaughlin should pick up on that, and start using it right away.<BR/><BR/>July 3, 2008 8:02 AM<BR/><BR/>Ohh I love it & much faster to type than The Great Bumblini - Matt currently uses!!!<BR/>NNiC it is! And say it out loud too funny.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-82857741392425743342008-07-03T08:02:00.000-04:002008-07-03T08:02:00.000-04:00I like it! We have a new acronym; NNiC, (Nick), N...I like it! <BR/><BR/>We have a new acronym; NNiC, (Nick), NASCAR Nitwit in Charge. <BR/><BR/>Matt McLaughlin should pick up on that, and start using it right away.Rockin Richhttps://www.blogger.com/profile/16401306989231204937noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-68678362337875457192008-07-03T01:37:00.000-04:002008-07-03T01:37:00.000-04:00When it was announced that ESPN was coming back, f...When it was announced that ESPN was coming back, folks begged and pleaded to have the split-screen coverage like the IRL. However, this was not to be. The All-Seeing, All-Knowing Brian France said the by having split-screen, sponsors were not allowed to "brand" their advertising. I guess he figues we viewers are cattle that need to be branded. So if you want to point at who's at fault, it's not the networks. It's the NASCAR Nitwit in Charge.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-51124057940014747352008-07-02T21:58:00.000-04:002008-07-02T21:58:00.000-04:00ok, i multitask when watching a race. i have my la...ok, i multitask when watching a race. i have my laptop running and i always have this site, fox race trax, and a driver board up in independent windows. recently, i have added racebuddy to the mix. with this mindset, i tune out commercials completely: during commercial breaks, i'm watching lap times with fox or checking on on one or both of the other boards. i don't have a dvr/tivo capability and don't see that happening anytime soon.<BR/><BR/>for these reasons, i'm likely the audience for whom side by is intended. when i watch irl, i can't help but be aware of the commercials while i'm also watching the racing. yes, the racing window is smaller and so not as easy to view. but i know i'm seeing both the race and the ad.<BR/><BR/>so, here's my very basic question that, despite jd's best efforts, seems to be mired in some sort of perverse loop: which party is resisting the side by side strategy for nascar -- the advertisers, the sanctioning body of the sport and/or the tv organization carrying the particular race? to this race fan, it seems that side by side offers the advertisers the single best way in this age of dvr/tivo and internet to get the message seen by the watching fan.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-85350736600352180192008-07-02T20:46:00.000-04:002008-07-02T20:46:00.000-04:00Well, I watched a few IRL races "side by side" and...Well, I watched a few IRL races "side by side" and I still fast-forward through the commercials. The commercial audio makes it hard to focus on the race. And even if I mute the sound, the race window is <B>too small</B> to see what's going on in the race and I have a 50" high-definition widescreen TV!<BR/><BR/>Even so, it is still better that the current format. Even when fast forwarding, if I catch something in the race action I want to see, I can back up and watch it.<BR/><BR/>Unless we go to "pay per view" for watching races, I don't see how we could do better.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-89074386424597545052008-07-02T17:46:00.000-04:002008-07-02T17:46:00.000-04:00I agree with alot of commenters today. I too buzz...I agree with alot of commenters today. I too buzz through the commls. But, I will stop and replay some of funny/clever ones. <BR/><BR/>I want to know whose decision it is not to do side by side. Advertisers?, NASCAR?, Fans? (just kidding about the fans). Commls or not, with a DVR you rule what & when you watch.Dothttps://www.blogger.com/profile/15701502016993312530noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-69045288905292311282008-07-02T17:15:00.000-04:002008-07-02T17:15:00.000-04:00I wonder if most of the posts here are placing the...I wonder if most of the posts here are placing the "blame" in the wrong direction? Would it not be the <I>advertisers</I> who are (paraphrasing stricklinfan82 who put it so well) stuck in the 1979 mentality when broadcasters like ESPN/ABC and TNT along with the IndyCar and NASCAR (at least once a year) have shown the ability and willingness to go side-by-side?<BR/><BR/>To any advertiser reading these comments...I have seen every Cup race this season, but have only watched four commercials max (probably two for NAPA with Mikey, the one where Junior has a camel on his back, and the Jarrett "farewell" ad). As I also follow IndyCar with side-by-side, I can almost quote you verbatim all of Danica's commercials plus extol all of the virtues of Firestone tires by heart.<BR/><BR/>Are you listening, NASCAR advertisers? For your sake, I hope you are, because a lot of us aren't listening to <I>you</I> right now. Even a grumpy old man in training like me (43 in a few days) has moved on to the 21st Century. Will you join us, or will you get left behind?KoHoSohttps://www.blogger.com/profile/00457687879505057220noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-76029913523969254392008-07-02T16:24:00.000-04:002008-07-02T16:24:00.000-04:00Anon 3:08PM,Could you help us out with the info of...Anon 3:08PM,<BR/><BR/>Could you help us out with the info of why you think IRL ads are sold at a reduced rate?<BR/><BR/>None of the NASCAR research I did for my column said ad rates were lower side-by-side than full screen for the IRL. What is did say is that advertising fees are higher for NASCAR races than the IRL, I think that is an important distinction to make.<BR/><BR/>JDDaly Planet Editorhttps://www.blogger.com/profile/13834588435004023666noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-33718693317602471262008-07-02T15:08:00.000-04:002008-07-02T15:08:00.000-04:00Until advertisers pay the same rate for side-by-si...Until advertisers pay the same rate for side-by-side commercials as they do now for full commercials, the networks are not going to go for it. The networks need to recoup the huge rights fee. They have a business model, just like we all do. Networks can break even on a sports property for the prestige or industry benefits. But they won't take a loss - not in this economic climate with all the networks part of big media companies. It's all up to the advertisers - many of whom already get value from their logos being all over the cars.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-78726908133681412642008-07-02T13:53:00.000-04:002008-07-02T13:53:00.000-04:00Something else that they did before as a one time ...Something else that they did before as a one time experiment was that ESPN had the race w/commercials on one channel and the race w/o commercials on the other channel. From what I understand it was a Michigan race back in 1988. <BR/><BR/>But yes I'm one who also often watches through the DVR. I'll watch the morning shows and pre-race and then start the race and depending on where I started either "catch up" to it or end up still watching after it's all said and done. But if I am watching live, I usually don't pay attention to commercials unless something grabs my attention and I'll back it up or if someone posts "hey that was a neat such and such commercial" I might back it up to see it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-7655845414993752452008-07-02T13:03:00.000-04:002008-07-02T13:03:00.000-04:00Good points, JD. I'm one of those fans who either...Good points, JD. I'm one of those fans who either DVR the race or have the sound on mute and follow it through trackpass and/or MRN. The commercials interrupting the green flag racing and I include the various promos and special features (cut away car, etc.) as part of the interruption factor have caused me to be a very frustrated viewer, so I don't sit and watch a race all the way through any longer -- plus the racing ISN'T that interesting right now, so why spend an entire afternoon inside in the summer? Actually, I don't think I ever watch commercials in any show that I may have on TV these days -- either I record it and watch it later and FF through the ads or I change the channel when an ad comes on the screen. NASCAR and the TV types need to find a way to satisfy the viewer AND themselves and side by side commercials would seem to be a good option.GinaV24https://www.blogger.com/profile/10828669350024430018noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-86829211474279060052008-07-02T10:29:00.000-04:002008-07-02T10:29:00.000-04:00JD,Not sure if this goes with the column. But as ...JD,<BR/>Not sure if this goes with the column. But as far as advertisers are concerned. But I agree w/most of the previous posts. I use Hotpass, Foxtrax, Nascar.com live points standings, your column and recently Racebuddy to enjoy my NASCAR viewing experience. On Hotpass I just go to race team audio til commercials are over. and if I so desire, can switch to network audio if I want to. There is a message here for the advertisers. With all the multi tasking to avoid commericals for those of us who do multi task, why spend millions if your message is not getting out there? BTW, two that do stick and make me and my wife remember who they are, is the UPS and NAPA commericals. They are so good/funny and leave a lasting effectLouhttps://www.blogger.com/profile/11036612315003068127noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-54962312301131127082008-07-02T09:55:00.000-04:002008-07-02T09:55:00.000-04:00While we're on the subject, no one else has come c...While we're on the subject, no one else has come close to the commitment NBC showed when it would break out of commercials when something big happened on the track.<BR/><BR/>YES, they had to do make-goods. but I kept watching throughout the breaks, because I never knew what might happen.<BR/><BR/>Now, I don't do that anymore. Commercial-time is break-time.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-49382846733695710852008-07-02T09:52:00.000-04:002008-07-02T09:52:00.000-04:00NA$CAR and the networks need to understand that th...NA$CAR and the networks need to understand that the DVR has changed the viewing habits of millions of viewers. I suspect the owners of DVRs are in the target market of most advertisers. My DVR is set to record every NA$CAR race so I have no need to be home when the race starts or change from a movie, football game, etc. <BR/><BR/>I turn on my DVR when the race when it is about 3/4 over and I skip the commercials, caution flags and the boring "follow the leader" part of the race. I can see the end live, not miss a second of the action, do my own replays and not waste my afternoon watching commercials that are occasionally interrupted by a race.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-76316387798105213562008-07-02T05:53:00.000-04:002008-07-02T05:53:00.000-04:00I also tivo the race and do not watch any commerci...I also tivo the race and do not watch any commercials. To me, it would seem a no brainer to go side-by-side.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-78076554787933082332008-07-01T21:19:00.000-04:002008-07-01T21:19:00.000-04:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-7444378809745279322008-07-01T19:50:00.000-04:002008-07-01T19:50:00.000-04:00Seeing as how we are talking about NASCAR and tele...Seeing as how we are talking about NASCAR and television coverage, making sense might not seem appropriate but I'll try anyway.<BR/><BR/>What is so hard about all of the network partners utilizing the side-by-side for green-flag racing, and going full-screen on commercials under the yellow? Is it just me, or does that not make complete sense?<BR/><BR/>You throw the fans a bone by not missing any green-flag racing, and, at the same time, throw one to the networks and advertisers as well by having their products up front and center when the yellow comes out.<BR/><BR/>I'm one of the growing many who DVR's the race, then starts watching about an hour/hour-and-a-half after the green flag drops. Needless to say, I fly through every single commercial and catch nary a sponsor that's not mentioned in-race.<BR/><BR/>Should the networks go side-by-side, or side-by-side for green and full commercials under yellow, I'd watch the race "real time" from the start. What does that mean? I'd see more advertisements and more sponsors than I do right now. And isn't that what advertisers pay their multi-million dollars for, to get people exposed to their product?<BR/><BR/>Viewers these days are too intelligent and have too many options at their disposal to utilize said intelligence.<BR/><BR/>NASCAR and its TV partners and sponsors can continue to turn a blind eye to the reality of this commercial situation, while all the while I'll be thumb-checking the fast-forward button on my remote.JohnTaylorhttps://www.blogger.com/profile/12036466999289511372noreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-1373172067864734042008-07-01T19:42:00.000-04:002008-07-01T19:42:00.000-04:00I too, have no idea why we can't have this in all ...I too, have no idea why we can't have this in all races. I have the DVR set if I'm not home and NEVER see 1 commercial when I replay it.<BR/>So if its side by side I would see & hear the commercials.<BR/>When I'm home and watching the race I use commercials as a way to post comments here, watch RaceBuddy (who I'm really gonna miss) or Raceview.<BR/><BR/>What I fail to understand is why didn't TNT use this format for all 6 of its races this year? As I think I recall - everyone liked it last year. It would have really raised the bar for ESPN. And set their coverage way apart from the other 2 networks.<BR/><BR/>Maybe ESPN is listening and would use side by side this year? Maybe even the last 50 laps so we don't miss any restarts? <BR/><BR/>Whats going to be interesting is now I'll get to see how many commercials Brighthouse cable here in Tampa can cram in. Not many I hope.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2080132098367510832.post-78515884003929542822008-07-01T19:12:00.000-04:002008-07-01T19:12:00.000-04:00JD,You make excellent points. You are exactly rig...JD,<BR/><BR/>You make excellent points. You are exactly right, if the race would be on continuously in one box side-by-side with the commercials the fans would watch the commercials. When I'm not home I DVR the race and fast forward through every commercial break, never seeing a single commercial. When I'm watching live I change the channel to something else and never see a single commercial. If the race was on side-by-side with commercials I would have absolutely no reason to change the channel or fast-forward the DVR, and I would watch every commercial.<BR/><BR/>You'd think ESPN/ABC all of people would have been way ahead of the curve on this one. They already use the side-by-side with the IRL, so why not use it with NASCAR? Plus with the Chase running head-to-head with the NFL on Sundays in the fall don't you think they would want to do everything in their power to keep the viewers' eyeballs on ABC watching the commercials and away from the rival networks Fox and CBS? I wouldn't doubt that it's common place for many fans to change to a football game during a NASCAR commercial break and end up sticking around to watch the rest of the current drive or even the rest of the game if something exciting's going on. Full-screen commercials do nothing but scream "Change the channel to our rival networks and watch their programming instead!"<BR/><BR/>You'd think the TV networks and advertisers would be smarter than that but apparently they aren't and still think the CBS 1979 method of interrupting live racing with full-screen ads is somehow sensible in 2008. I am just completely stunned that the NASCAR/commercials side-by-side was never tried again after the tremendous response and acclaim TBS received for using it at Charlotte in the fall of 2000. Completely stunned.stricklinfan82https://www.blogger.com/profile/01808897974344304657noreply@blogger.com