A Brand New Bubba Is Coming To Talladega

The twists and turns of the 2009 NASCAR season continue to amaze. The former DEI #8 car is parked and Sprint Cup TV ratings are down over 15 percent.

Now, SiriusXM radio's Bubba the Love Sponge Clem has been named the Grand Marshal for the Aaron's 312 Nationwide Series race live on ABC from Talladega. Well, that should shake things up.

Mr. Clem, pictured above at the Adult Video News Awards, is sometimes called the second Howard Stern. Clem's long career in radio has walked a fine line between the raunchy humor of a shock jock and someone whose personal struggles seemed to manifest themselves on the airwaves. Despite his bravado, he sometimes appears to be a sympathetic character.

Click here for a link to the Tucker Carlson interview with Mr. Clem where he speaks about satellite radio and his belief in the Sirius brand. Scroll about halfway down the page, the link is on the left. Clem is well-spoken and on target with many of his comments. Clem and Carlson have since become friends, with Carlson regularly appearing on Clem's radio shows.

Contrast that by clicking here for the link to Mr. Clem's commercial website, which has some adult content even on the main page. Clem promises that paid admission to the site will allow access to material that is "uncensored by the government." Most of that content involves nudity, profanity and violence.

“We are thrilled that Bubba will be giving the command to start the Aaron’s 312,” stated Ken Butler, Chief Operating Officer of Aaron Rents, Inc. “Bubba’s love of racing is very apparent and I believe his ‘Bubba Army’ fan base is a perfect fit for Aaron’s and NASCAR.”

Clem's Grand Marshal duties will include greeting each of the drivers as they are announced on the driver introduction stage, addressing the Talladega crowd and issuing the most famous words in racing: “Gentlemen, start your engines.”

“I couldn’t be more honored or excited,” said Clem. He currently owns the 8-car race team, CRI (Clem Racing, Inc.). It consists of two dirt late models driven by Clem and renowned late model driver Keith Nosbich. Bubba’s 6-year-old son, Tyler Clem and 9-year-old Michael Atwell drive quarter midgets. The team competes across the US and has major corporate sponsorships. Tyler and Michael are also two of the youngest drivers to enjoy development deals with Stewart/Haas Racing, Tony Stewart’s new NASCAR racing team.

Click here for the official website of the radio program and all things Bubba. Media personalities that are selected to participate as Grand Marshal are usually carefully selected for specific purposes. Darrell Waltrip and Jeff Hammond have taken their turns in support of the NASCAR on Fox brand, while comedian Kevin James was recently waving the green flag in support of his "Mall Cop" movie.

On one hand, Clem often refers to himself as "the most offensive person in the history of radio." On the other hand, he is certainly a racing fan and has personally involved himself and his family in the sport. One thing is for sure, NASCAR may never be the same after this Bubba strolls into Talladega later this month.

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