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There are not a lot of comments out there about why the highly promoted NASCAR Wives TV series never materialized. TLC network declined to respond and the silence from the other parties involved continues.
Click here for a review of what the series was supposed to be and what it was supposed to accomplish.
Big names included DeLana Harvick and Kelley Earnhardt Elledge. TV viewers may remember the Harvicks as appearing regularly on an earlier NASCAR TV reality show offered on SPEED. Their story of total immersion in racing and the intensity of their business efforts is well known.
Elledge was in the show as a divorced mom who was handling her brother's business interests while trying to live her own life in the spotlight. It would have been interesting to see how a struggling brother interacted with his big sister away from racing.
While other cast members would have also shed a brighter light on life away from the track, there is one name that certainly would have been front-and-center. Shana Mayfield was set to document the struggles of Mayfield Motorsports as this upstart bunch tried to push their way into the Sprint Cup Series on a shoestring.
Now, she finds herself in the middle of a media story that will not go away until her husband clears the air once and for all. Wednesday, host Shannon Spake read a statement on NASCAR Now confirming that Shana will step-in as the interim owner and that her husband will be making his own announcement on Friday.
TLC called NASCAR Wives a docusoap. This type of popular TV program mixes slices of real life with edited footage that has been staged. Often, that consists of the cast members speaking directly into the camera and delivering first-person opinion and comment.
Imagine what a door this would have opened to the inner-workings of NASCAR where the Mayfield drug suspension is concerned. Viewers would have been with both Shana and Jeremy as the first driver suspended under the new drug testing policy went through the process.
TDP has pointed-out the lack of long-form NASCAR programming on TV for the last three years. Now, with this high-profile series simply fading away NASCAR again looks like it has something to hide, regardless of the reality.
Millions of primarily female fans watch the docusoap offerings on TLC and other cable networks. Establishing a new fan base outside the group of current NASCAR TV partners may have brought new TV viewers to the sport at a time when the Sprint Cup Series could sure use a boost.
However it happened, it certainly is a shame that the only NASCAR wives fans will be seeing anytime soon will be once again standing on the starting grid during the National Anthem and smiling politely for the camera.
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