Saturday, January 19, 2008

Recap of Recent Columns


Just click on the title for a direct link to these recent columns and stories:

"John Kernan Comes Out Swinging" from 1/18/08

"ESPN Silent On NASCAR Changes For 2008" from 1/17/08

"Open For Benny Parsons Comments & Stories" from 1/16/08

"SPEED Wraps Daytona Sprint Cup Testing" from 1/16/08

"The New NASCAR TV Buzzword Is Convergence - Updated" from 1/15/08

"Larry McReynolds Leads The Pack At Daytona" from 1/14/08

"Ken Squier Kept The Excitement High" from 1/14/08

Thanks again for taking the time to stop by and read The Daly Planet.

Friday, January 18, 2008

John Kernan Comes Out Swinging


Normally, we do not cover a lot of the NASCAR radio scene, but this story deserves a little bit of attention. It certainly got ours.

A while back, we wrote about TV and radio veteran John Kernan moving to Chicago for some very positive personal reasons.

After hosting The Driver's Seat on Sirius Satellite radio, the decision was made that Kernan could not continue the show from the Chicago area, and would be let go.

In a Sirius Backstage Forum entry from late November, Kernan said "I did not get scooted out. I did ask about the possibility of continuing to do The Driver's Seat from my new home, but it did not fit PRN's (Performance Racing Network's) plans." He want on to add, "I'm OK with that."

As most fans know, PRN is a radio group controlled by Bruton Smith's Speedway Motor Sports Inc. The other radio production group is MRN, the Motor Racing Network, which was founded by the France family and is a NASCAR/International Speedway Corp. entity. Between those two, they dominate the radio coverage of the sport.

The final player in this scenario is Sirius Satellite Radio, the NYC-based company that has the satellite radio rights to the races, and provides 24 hour NASCAR programming. It should be mentioned right here that I have been a guest on Sirius without compensation over the last season. Just to keep things square, I even paid for the phone call.

About two months after Kernan's fond farewell in the Sirius Forum, he returned. This time, there was definitely no joy in Mudville. It was January, and Kernan was not a happy camper about what he was hearing. Below is the content of his first post, on a thread that he originated.

"Now some of you may think this is sour grapes, but I left The Drivers Seat of my own free will, almost. But, has anyone else noticed that the three daily (Sirius NASCAR) shows are now dominated by MRN, which is owned by ISC, which is controlled by the France family, which by the way controls NASCAR?" asked Kernan.

"I've been listening to all the shows and at the risk of never working in a NASCAR related field again, has anyone else noticed that the slant has changed?" he continued. "I mean, now the top 35 is all good, NASCAR never does anything wrong and they even floated the trial balloon this morning for pay-per-view. As I said in another (forum) thread, I'm glad I got out while the gettin' was good!"

As if things could not get any stranger, Kernan closed with this comment. "One of these days I'll reveal what really happened with my departure, but not right now."

Needless to say, Kernan's words soon attracted some comments from the other Sirius contributors. You may recognize the first one, his name is David Poole.

Here is Poole responding to Kernan's comments about journalists working on the radio and "trained broadcasters" being the victims.

"As the only newspaper reporter currently working as a full-time host on Sirius, I guess that is primarily directed at me. As far as I know, John, you and I have never competed for a job in radio. But, if somebody is looking for a radio broadcaster they should hire you. But, if somebody is looking to put a person on-the-air who has knowledge about the sport to share with people who're listening, then I am willing to put myself up against you on that score any time, any place."

But, Kernan was not done. He challenged Poole and his broadcast partner about their on-air "slant" again, which Kernan believes is now pro-NASCAR. Poole responded, "don't try to stake out any kind of moral or ethical high ground on me, John. I promise you, that's a battle you won't win."

Next to drop-by was Dave Moody, the MRN and Sirius veteran. He was not happy about having his credibility questioned. This is his response to Kernan.

"It's not enough to impugn people's integrity based on how it appears on the surface. You owe it to the good and conscientious people that work on Sirius NASCAR Radio to have your facts straight before making this kind of allegation," said Moody.

"You imply that I and the rest of the Sirius NASCAR Radio hosts are being controlled by NASCAR; a groundless charge that is categorically untrue. You hosted a program on Sirius NASCAR Radio for 12 months; a program that proudly called NASCAR on the carpet whenever you deemed it necessary. In all that time, did anyone from either NASCAR or Sirius attempt to silence you? Were you ever told that you could not talk about a specific topic? Were you ever forbidden from expressing an opinion? If not, you've got a lot of nerve accusing us of being handled any differently."

"It's insulting, John, and we deserve better. I find it curious that you were an enthusiastic supporter of Sirius NASCAR Radio, right up to the point where your own personal deal went south," said Moody. "A look through your previous posts proves that point, beyond all doubt. And yet, you now accuse your former colleagues of being nothing more than corporate mouthpieces for NASCAR and the network. Was this your true opinion all along? If so, you're a bigger sellout than you accuse us of being. And if not, you're the victim of a sour grapes overload."

Wow, who knew such things happened in NASCAR radio land? You can click here to read the whole thread, but the broader picture revealed by Kernan's comments is fascinating. Just like the TV networks who have to "play nice" in the NASCAR TV contract, the radio guys seem to have their own lines drawn in the sand.

PRN is located up at the Lowe's Motor Speedway, while MRN has just relocated from Daytona to Concord, NC. If the name of that town sounds familiar, it should. Just down the street from the new MRN facility...is the Lowe's Motor Speedway.

Kernan was clear in his assertions that he is now just another listener, and will come back and post again when he wants to voice his opinion. Moody and Poole were clear in saying that if anyone from NASCAR ever tries to make them say or not say something, they will walk. They were also clear in their views about Kernan.

All this is happening days before the Charlotte Media Tour, hosted by the gang at the Lowe's Motor Speedway. It will include ESPN, PRN and MRN personalities. For the first time, it will also be televised by SPEED.

It should be interesting to see if this issue is covered by SPEED or ESPN, and how all of the personalities and companies involved handle it.

So, we have the former host of a PRN-produced popular national radio show calling out the MRN personalities over their NASCAR credibility on Sirius. And to think we were all wound-up about whether Tim Brewer would be back pointing at lug nuts in the Tech Center.

The Daly Planet welcomes comments from readers. Simply click on the COMMENTS button below, and follow the instructions. Thanks again for stopping by.

Thursday, January 17, 2008

ESPN Silent On NASCAR Changes For 2008


Last week, prior to my appearance on Sirius Speedway with Dave Moody, I asked ESPN if they could help me out with some information.

I knew that Dave and the fans would want to know the on-air personalities that were going to be involved in the network's 2008 NASCAR coverage. The response from ESPN was that they had nothing to announce.

Thursday, reporter David Exum of the Boston Herald tried the exact same thing with Julie Sobieski, ESPN's VP of Programming. In this interview, he got the exact same answer.

"Can you discuss any new changes in ESPN's NASCAR coverage for the 2008 season?" asked Exum.

"There really isn't anything we are prepared to announce right now," answered Sobieski.

Mr. Exum continued to ask several straightforward questions. He wanted to know if the network was happy with its 2007 efforts.

"How satisfied was ESPN with its return to broadcasting NASCAR races after a seven year hiatus?" he asked.

"It was a ramping-up year for us and we got a lot accomplished, but we've still got a lot more to get done over the next seven years," replied Sobieski.

Exum next zoomed-in on the fan complaints about the ESPN News Network and ESPN SportsCenter's lack of NASCAR coverage in 2007.

"How much of an impact do you think ESPN's SportsCenter had on NASCAR coverage overall?" asked Exum. The answer was fascinating.

"From an ESPN perspective, we had the races on-air, but as far as SportsCenter is concerned, they make their (own) journalistic decisions. We were happy to deliver the kind of coverage on the platforms that we have," said Sobieski.

Exum then asked about how the network involves the fans, and gets information. Many fans remember receiving an ESPN Marketing questionnaire a while back asking about the on-air announcers by name, and the quality of the overall TV coverage.

"Do you feel that ESPN listens to the NASCAR fans in terms of coverage concerns?" he asked.

"We certainly hope so and we hope fans feel that way," said Sobieski. "We pay a lot of attention to what fans have to say. We want to deliver the best experience to the fans that we possibly can. We listen to the fans reaction outside the walls of ESPN, but we also listen to fans reaction inside the walls of ESPN and making decisions along the way. We’ve learned a lot our first year back and we’ve listened a lot and you should notice some changes to make the experience better for the fans. We want to increase our green-flag coverage as much as we can because we at ESPN understand that NASCAR is a sport that doesn’t take breaks like other sports. There is no halftime or time outs. NASCAR is non-stop action. Our goal is always to deliver as much green-flag action as we can and that’s what we are really looking at in 2008."

Exum's brief interview was interesting for what it said, and also did not say. From our Daly Planet TV perspective, this was the perfect opportunity for Sobieski to reach out to the fans and the NASCAR community before the season. The one thing that clearly stands-out is that ESPN remains basically silent on most NASCAR issues.

No high-profile ESPN "talent" assigned to the races like Rusty Wallace, Jerry Punch, or Brad Daugherty have been talking to the media about the upcoming Nationwide Series. Tim Brewer has not been on ESPN News talking about the COT issues from Daytona testing. The "race team" has kept a very low profile.

Turning to the infield, the network has not announced who will be behind the anchor desk in the Infield Studio for the network's Daytona programming. That is a huge on-air role with a very high profile. ESPN has also not announced what roles Dale Jarrett and Brad Daugherty will fill for 2008. You may remember that both men worked in the Infield Studio and also in the announce booth last season.

Back in the studio, one of the most asked email questions from fans is who will be hosting the daily NASCAR Now programs on ESPN2? This lack of information is certainly interesting, given the fact that the first on-air date of this program is now only a little more than two weeks away. The series returns on Monday, February 4th at 6PM Eastern Time with a one hour show.

Normally, it would be a healthy thing for the NASCAR Now host to be featured on the ESPN.com website and made available to motor sports journalists for interviews. This would be a great time to do just that, with testing the only thing in-progress.

As the Charlotte Media Tour begins shortly for those same journalists, the only ESPN presence in the sport continues to be the "NASCAR Now Insiders" of Marty Smith, Terry Blount and David Newton. Nowhere on the Media Tour agenda does it list an ESPN media opportunity among the stops at race shops and other featured attractions.

So, we have the NASCAR on Fox gang back intact for 2008, and SPEED has confirmed that the Craftsman Truck crew, including Krista Voda, will be back for this season. SPEED also confirmed that the RaceDay, Trackside and Victory Lane gang will be back. The only issue we are waiting on with that group is the host of INC.

Hopefully, Ms. Sobieski's interview means that the ESPN media releases about the 2008 NASCAR season will begin soon. This is a new TV racing season, and everyone gets to start with a clean slate. That certainly holds true for ESPN.

We will keep you posted as the information starts to take shape, and hope you feel free to give us your feedback on Ms. Sobieski's interview and the other TV issues contained in this column. Just click on the COMMENTS button below to add your opinion.

Thanks again for taking the time to stop by The Daly Planet.