Thursday, April 8, 2010

"Totally NASCAR" Is Totally Confusing


Last we saw former ESPN and CBS reporter Jill Arrington, pictured above, she had left the sports TV business and settled down. She married a Hollywood movie agent, started a family and was happily living in Beverly Hills, CA.

Last we saw Totally NASCAR the show had fallen into disarray and been cancelled. After a run of four years, beginning in 2001, SPEED ended the show with the promise of something better. Veteran fans may remember the fiasco that followed. NASCAR Nation anyone?

Arrington first came to our attention as a sideline reporter for the Arena Football League on the revamped TNN. She moved onto the national scene and worked high profile assignments for CBS, FOX and even The Tennis Channel.

Meanwhile, Arrington also did sexy photoshoots and wound-up on FHM and Maxim's Top 100 Sexiest Women lists. She was Playboy's Sexiest SportsCaster back in 2001. All of this did not sit well with former USA Today TV writer Rudy Martzke. Click here to read his observations on Arrington.

That same year, a young man named Steve Byrnes took the helm of Totally NASCAR. In 2002, he was joined by a fresh face named Krista Voda. The weekday show aired first on FoxSportsNet and then reaired the same day on SPEED. It was a nice one-two punch for the sport.

Tiffany Arrington was a tough kid. The daughter of former Philadelphia Eagles quarterback Rick Arrington, she headed for the University of Miami and majored in journalism. Along the way she played for the tennis team, was elected Orange Bowl princess and stayed active in an on-campus sorority.

It seems ironic that it was a FOX producer who told Arrington that Tiffany was not a name that was going to work in television sports. At that moment, Jill was born. It was a different FOX executive who recently decided that it was time for Arrington to get back on the air. The name of her new show would be a blast from the past. That's right, it was Totally NASCAR.

Over the last two months, FoxSportsNet has quietly added a new version of Totally NASCAR to the line-up. The program is currently distributed to over 80 million households. Compare that to the 17 million Showtime households that currently get the Inside NASCAR series. Arrington is once again being seen coast to coast.

This time, she is not prowling the sidelines for interviews. Instead, Arrington stands in a studio and reads a teleprompter. Inserted right behind her head this week was a huge Subway Fresh 600 race logo. To her left was an "old school" video box with moving animation elements. That wasn't the best part.

This on-air look was ultimately tied together with a superimposed background image of a wall of tan and orange bricks from the top of the screen to the bottom. It looked like Arrington could have been standing in the halftime line for the ladies room at the Rose Bowl.

This new weekly version of Totally NASCAR is filled with repurposed footage from SPEED. Arrington actually introduces chunks of programming taken straight from that network. SPEED logos were still in the corner of the screen when Totally NASCAR re-aired Greg Biffle's recent interview from Race Hub. It made absolutely no sense to see it again.

Mike Joy, Darrel Waltrip and Larry McReynolds provided a PIR preview piece for the show that was recorded in the FOX booth at Martinsville. Randy Pemberton was the brightspot of this week's program, speaking directly with Arrington from the Race Hub set at SPEED about NASCAR topics.

FSN Arizona reporter Jody Jackson was at the track and spoke with PIR president Bryan Sperber on the show. Jackson pushed the integrated agendas of FOX and PIR. That included the SPEED Cantina at the track and assuring fans that despite earlier start times, there would still be racing under the lights on FOX.

Arrington is not a NASCAR fan and it shows. Despite the amateur look of the show, the overall purpose seems to be simply to promote the FOX races and SPEED programs over the FSN regional networks.

I am told that Totally NASCAR is produced in Los Angeles. Why? FOX recently spent a pretty penny to build the SPEED HD Studios in Charlotte, NC. Ironically, not only is most of the repurposed content from SPEED, but most of it was produced at the new studios.

Bringing Totally NASCAR back to Charlotte would make a lot of sense. SPEED could extend its network brand across the FOX regional sports networks using someone directly associated with the sport. Arrington loses a lot in translation, despite her professionalism.

Right now, SPEED is rich in terms of on-air talent. Personalities like Byrnes, Voda and John Roberts all got their start when Totally NASCAR gave them a chance. It might be nice to let another hardworking TV personality and production team step-in and get this series back on the right track.

Have you seen Totally NASCAR this season? What do you think of the host and the format? Share your opinion with us by clicking on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by The Daly Planet.

Tuesday, April 6, 2010

ESPN Pushes The NASCAR Reset Button


The Worldwide Leader had run out of options. After stepping back into the sport in 2007, ESPN had run up a long list of spectacular failures in almost all areas of NASCAR television for three straight seasons.

Studio shows, Nationwide Series races, NASCAR on SportsCenter, the Chase for the Championship, it didn't really matter. The NASCAR on ESPN effort had been one of the most significant sports television failures in the thirty year history of the company.

Names like Erik Kuselias, Brent Musburger, Tim Cowlishaw and Suzy Kolber only serve to make veteran fans shake their heads. Last season, things were in such disarray that ESPN actually telecast several races without anyone in the play-by-play role. Four color analysts just sat around talking. ESPN called it "Backseat Drivers." It was some of the most embarrassing NASCAR television coverage in history.

The darkest point in 2009 came during the Chase. The meltdown of Jerry Punch was complete. The pit reporters were lost. The Director alternated between the leader of the race and Jimmie Johnson. Tim Brewer continued to talk about shocks and tires as if TV viewers had just landed from Mars. The fans were screaming, NASCAR was screaming and the TV ratings were horrible.

From the start of this TV contract in 2007, the new ESPN motorsports programming and production executives had sought to mold NASCAR to ABC/Disney's own agenda. The production executive came from the X Games franchise, while the programming representative had been managing the BASS programming and ESPN Outdoors.

Music videos, fancy graphics and in-house announcers from other sports were imported to NASCAR. Disney movies, recording artists and other ESPN TV shows were featured in NASCAR programs. Who can forget live X Games interviews and promo's from the Infield Pit Studio with NASCAR racecars zooming by in the background at full speed.

The result of this approach was an immediate alienation of the fan base. NASCAR had been doing just fine without ESPN for a decade. Now, the network had returned and suddenly ESPN wanted to be the show. NASCAR often seemed to simply be in the way.

Ultimately, there was only one way to solve these problems. That was to look to the past. Before the angry split, NASCAR and ESPN had a rich history of cooperation and growth. This season, ESPN has slowly pushed itself back in time to rediscover the roots of that success. At the core of this effort are some familiar names and faces.

The lead voice on pit road now belongs to Dr. Jerry Punch. Back where he belongs, Punch sounds every bit like the excited and informed reporter that fans had come to know in the 1980's. Punch's return this season has raised the level of pit road reporting from the entire ESPN team. The fan reaction has been wonderful.

Cool and collected is the presence of Allen Bestwick on TV. After quietly moving up from pit road, Bestwick established himself as the island of calm in the middle of ESPN's NASCAR storm. Last season, Bestwick put this franchise on his back and did most of the heavy lifting. At times, his infield role seemed to be putting the pieces of a shattered telecast back together for the viewers. Now, that has all changed.

With Punch back on pit road and Bestwick anchoring from the infield, attention turned to the broadcast booth. When that door swung open, Marty Reid walked in. No one has had a bigger effect on ESPN's NASCAR coverage than Reid. Suddenly, the excitement is back and what is happening on the track is the focus of the telecast.

This alignment of Reid, Punch and Bestwick has served to cement a foundation that NASCAR on ESPN has never enjoyed until now. As a result, the supporting cast of characters has slowly come alive this season. These changes must be such a relief to many of them.

Dale Jarret is finally free to be an analyst with the burden of helping Punch call the race now lifted. The same is true for Andy Petree, who can finally focus on race strategy and information. This season will also see Rusty Wallace, Ricky Craven, Randy LaJoie and Ray Evernham make their way through the broadcast booth.

In a very smart move, ESPN will also put Dave Burns and Vince Welch at the helm of one Nationwide Series telecast to see what they can bring to the table in the play by play role. Speculation is that ESPN may split broadcast teams when the network begins to cover both the Sprint Cup and Nationwide Series races.

For the first time in a long time, ESPN looks like it is putting all the pieces in place to rebuild the coverage of the sport. Reid returns in Phoenix on Friday night with Wallace and Petree alongside in the booth. After an outstanding effort in Nashville, ESPN could be poised to keep the momentum going in the desert.

We welcome your comments on this topic. To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by The Daly Planet.

Sunday, April 4, 2010

Happy Easter Sunday!


Some time for reflection and family before we return to our day-to-day lives. Hope everyone has a happy and healthy holiday.