Rewind: The Need For SPEED

The rumblings of change within the FOX Sports Media Group are growing louder. The switch of FUEL TV from outdoor and extreme sports to mixed martial arts and boxing is essentially done. The deadline is now approaching for a decision by NASCAR to allow the FOX Broadcast Network to continue to carry Sprint Cup Series races after 2014 and maybe even add some additional dates to the mix.

All of this brings us back to SPEED, which is owned by FOX. Race Hub on Monday through Thursday is the only NASCAR content even on the fringe of weekday primetime. After airing for a while at 7PM ET, the network moved the series to 6PM and promised an 11PM Eastern/8PM Pacific replay. Months ago, that replay was cancelled.

That means that this season, NASCAR fans who want news content from SPEED have to either watch at 6PM, watch a replay at 7AM the next morning or record the show. Years ago, NASCAR's other major TV partner, ESPN, moved the network's NASCAR Now program to 3PM on weekdays with no regularly scheduled repeat. NASCAR said nothing.

The column that follows was originally published on June 20 subsequent to a news story on the topic from the Sports Business Daily folks in Charlotte, NC. Since that time former FOX Sports Chairman David Hill, who made the original TV deal, has left that division which he founded. Hill is working on new programming for the Nat Geo Channel and other FOX properties.

Here is a second look at the column on SPEED and the network's role in NASCAR:

A recent story in Sports Business Daily reported that FOX Sports was involved in negotiations with NASCAR about a new TV contract. The current one expires at the end of 2014. A tweet from a FOX announcer then suggested the new deal may include even more Sprint Cup Series races than the current agreement. That started the ball rolling on a discussion about another key NASCAR TV partner.

SPEED is the cable TV network that facilitates the vast majority of the NASCAR TV programming throughout the season. The network is a staple at the track on Friday, Saturday and Sunday. The coverage includes practice, qualifying and NASCAR news shows. SPEED is owned and operated by the FOX Sports Media Group.

The secret to the shows from the tracks is that these programs are not actually produced by SPEED, but are handled by NASCAR's own in-house TV team. That division used to be called the NASCAR Media Group but was recently downsized and renamed NASCAR Productions. Neither FOX or SPEED have an ownership stake in NASCAR Productions.

Over the past six years, we have repeatedly wondered what was going on at SPEED. Various management teams made decisions that virtually eliminated all traces of NASCAR programming on Monday through Thursday in primetime. "Automotive lifestyle" programming was the order of the day. No other network has aired and then cancelled more of these low-brow reality-style shows than SPEED.

Meanwhile, back at the ranch, other broadcast networks have quietly gone about the business of building or buying a cable TV network for sports. CBS and NBC now have national cable sports networks that allow them to partner on programming just like ABC and ESPN. The odd man out at the table is FOX.

Click here for the story from the Sports Business Journal about the Fox Sports 1 cable network. Never heard of it? You may be hearing that name once the current NASCAR TV contract expires. In theory, it would replace SPEED on the cable dial and shutter the motorsports-themed network.

Rebranding SPEED and turning it into a national cable sports network run from Los Angeles would put FOX on an even keel with NBC, CBS and ABC. Any TV contract done for the FOX broadcast network could now facilitate what is called "shoulder programming" on cable. For instance, the Preakness might be shown on NBC but all the preliminary races and coverage of the entire day would be on NBC Sports Network on cable.

The sad part of this arrangement would be the end of SPEED as we know it. The network was originally launched as SpeedVision and featured programming split between cars, boats, airplanes and motorcycles. The subsequent purchase by FOX and move to Charlotte, NC was to turn the network into a dedicated NASCAR channel. Those plans never came to fruition even after the move.

It seems ironic that the network that hosted more "shoulder programming" for NASCAR over the past decade may be done. That raises the issue of just what kind of an extension FOX is trying to negotiate for Sprint Cup Series races. The door is open for all kinds of speculation.

Keeping all that weekend NASCAR programming on the new mainstream Fox Sports 1 network would seemingly be impossible. The season runs for ten months and SPEED airs hundreds of hours of programming from the Sprint Cup Series tracks.

It would also seem that other motorsports series from Grand-Am to ARCA would be impacted. The list of programming currently on SPEED also includes Formula One, AMA Supercross and the Barrett-Jackson Auto Auctions.

One peek at the current SPEED on-air schedule should convince skeptics that the network has effectively shuttered the development of new series. From five year-old Pimp My Ride shows to endless Dumbest Stuff on Wheels re-airs, it is clear that something is going on and it is not good.

It is important to note that FOX has two additional cable networks, FUEL and FX, that could be used to distribute additional motorsports programming. FUEL is already undergoing a transition with UFC shows airing while FX has been used in the past for NASCAR programming.

While it may seem that 2014 is far away, in fact the negotiations for the new contract are far behind schedule. Since the incumbents get first shot, it is interesting to note that very little information exists about the future of TNT and ESPN in the sport. Turner just returned all the digital rights to NASCAR and effective January 1 will no longer operate the NASCAR.com website.

ESPN is loaded with college and NFL football content after September and has been struggling to give NASCAR a fair shake down the stretch. The final ten Sprint Cup Series Chase races are the prize to that network and that may be the only real item that is pursued.

Currently no comment from the FOX folks on the NASCAR or SPEED issue. Whatever happens, it is becoming clear that there will be substantive changes in the look of NASCAR TV after 2014 and maybe much sooner than that for the network we now know as SPEED.

For those asking about the changes in progress to shows like Trackside and Wind Tunnel, this topic is for you. While SPEED's primetime line-up is still dominated by non-motorsports scripted reality shows like Hard Parts: The Bronx, the opportunity certainly exists to help the sport grow by inserting some regularly scheduled NASCAR programming down the stretch.

There was a time when SPEED jumped on the bandwagon and surrounded the build-up to the Chase and the run down the stretch to Homestead. This year, no additional regularly scheduled programs or series have been added. Apparently, NASCAR racing reality still does not top the scripted reality that SPEED has force-fed motorsports fans for years.

We invite your opinion on this topic. Comments may be moderated prior to posting.

Day Three: How Are Your NASCAR Vital Signs?

While we normally use television and media as the theme of these columns, this week things are different. The vast majority of feedback after this weekend was not only about ESPN, but NASCAR in general.

From the starting line issues with the Nationwide Series through the single-car dominance of the Sprint Cup Series race, this was a weekend that started a passionate fan conversation about the sport that is still in progress.

On Saturday, a bizarre dance played-out for those watching on television. In a event moved from nearby Lucas Oil Raceway, the Nationwide Series played to a virtually empty house at the big track. Instead of the racing stories, ESPN flew in Katie Couric to conduct a featured pre-race interview with driver/celebrity Danica Patrick.

ESPN and NASCAR combined to present Patrick once again as the Great White Hope, focusing squarely on her role as a woman in NASCAR. All of this happened on national television despite the reality surrounding both Patrick and the race.

In the real world, Patrick had been out-qualified in the event by 18 year-old Johanna Long, a female Florida resident with a long history of racing success. But in the very strange world of ESPN and NASCAR, Long simply did not exist.

Despite six months of racing this season, Couric's questions to Patrick were themed around her struggles as a woman in NASCAR rather than her Nationwide Series results. The supposed theme for the interview was the statement that Patrick had almost won the Indy 500. This set the tone for the comparison between the IndyCar tradition of the speedway and this NASCAR racing weekend.

The entire pre-race show was run as if there was a standing room only audience. The TV theme was that the Nationwide Series was making history, that all the actions on the track were historic. No references were made to the wildly successful history of the Nationwide Series racing at Lucas Oil Raceway or that the Brickyard was empty even after one year of promotion for this inaugural race.

The start reflected the pre-race show in that questions immediately arose about why the pole sitter did not cross the starting line first. No NASCAR officials made themselves available for comment and the race continued. The reality of what actually happened was never officially addressed.

Patrick's subsequent accident continued the tone as the TV announcers were reluctant to call out the experienced driver for actions her crew chief later called "stupid driving." Patrick's television interview was an exercise in marketing, which seemed to fit the tone.

Ultimately, the day would be dominated by the penalty given to Elliott Sadler on a late restart. Once again, no NASCAR official appeared on-camera as the TV team floundered for an explanation of a ruling that made little sense. Things got worse once the race was over.

ESPN left the air without an explanation of the penalty or even an interview with Sadler. Nothing was said on ESPNEWS and TV viewers were left in the dark. It was amazing to see ESPN sign-off after the hype and promotion of the event. This was not the kind of history that NASCAR wanted to create.

On Sunday the familiar pattern of past Brickyard races continued. After an outstanding TV pre-race show, the action on the track again was limited to restarts and pit road. Adding to this frustration was ESPN continuing to use in-car cameras and tight shots during those restarts. The only actual passing for position was lost on TV as the ESPN director tried to "make TV" instead of just showing the race.

Time and time again veteran announcer Allen Bestwick's call of exciting racing and key passes did not match the action seen on the screen. In no other professional sport would this type of television production be tolerated. TV follows the puck in hockey and the ball in other sports as a golden rule. In NASCAR, the choice of what pictures to show is subjective.

The Sprint Cup Series has been racing since February. Despite the hype, the Brickyard 400 is just race twenty of thirty-six. The key for fans is that the countdown to the Chase is in full swing. In the relatively new Sprint Cup Series points system, every single place is important. Ultimately, it's all about the finish.

In ESPN's reality, it's all about the event. From top to bottom, the Brickyard 400 was presented like ABC handles the Indy 500. This was never more evident than the during the finish of the race. The winner's car crossed the line, the camera zoomed to the checkered flag and in the minds of ESPN, the race was over.

Meanwhile on the track names like Earnhardt, Gordon, Hamlin and Stewart were still racing. Despite Bestwick's best efforts to break the production team from the script, most NASCAR fans who had been watching their favorite driver for three hours never saw his last lap or the run to the checkers.

With time remaining on the TV clock, an extended post-race show then talked to those very same drivers about their race and finish. Many of the issues discussed by the drivers had never made it into the ESPN broadcast. It was a fitting end to a very strange weekend.

So how is your NASCAR pulse? Is it still beating strongly, fading slowly or pounding with anger for what the sport has become? This is a good time to check-in on where you stand with the sport in general as we go down the stretch. We appreciate you taking the time to add your comments.

Sprint Cup Series On ESPN from Watkins Glen

All eyes are on Junior as he continues to try and save the sport with yet another top five finish. NASCAR is painfully aware of what is about to happen in a couple of weeks when the NFL season starts. Football is going to lower the boom once again.

The Watkins Glen road course offers the sport an opportunity to put on a good show with some emerging storylines. Nicole Briscoe will host the pre-race show with Rusty Wallace, Brad Daugherty and Ray Evernham alongside. There is no Tech Garage with Tim Brewer, which is a shame because this is one of the tracks where his explanations of changes made to the Cup cars made a lot of sense.

Allen Bestwick is having a strong season, but has been dragged down time and time again by poor production choices. The ESPN team pushes the fundamental aspects of the sport aside to trick-up the TV coverage with in-car cameras and tight shots of high-profile personalities.

Bestwick will be joined in the TV booth by Dale Jarrett and Andy Petree. While Petree continues to voice the same type of strong comments he has voiced for the past five seasons, Jarrett is the polite and politically correct presence who adds supportive comments but rarely steps out with bold statements.

Since Jamie Little had her baby this week, it will be Mike Massaro joining Dr. Jerry Punch, Vince Welch and Dave Burns on pit road. This group should get quite a workout as the road course strategy is completely different from the oval tracks. Look for lots of comments on the challenges to the pit crew with the cars pointing the opposite way from normal on this course.

"Back cutting" is the term used when the director leaves the leaders and moves back in the field to catch some good racing. On an oval, this is easy. On a road course, with cameras strung out around the track, this is anything but easy. Trying to keep track of several different racing groups as the move through the camera positions is tough. Keep an eye on how often this happens live vs. how often replays are used to show cars other than the leaders.

As opposed to many tracks on the circuit, Watkins Glen has the risk of serious accidents. Over the past several seasons, there have been some hard hits and this year there are some changes to the track in reaction to those incidents. Look for the TV team to point out those differences as the race goes on.

This is perhaps the final race for ESPN before the familiar "Chase hype" begins. The chaos of the road course does not lend itself to inserting endless graphics about the season point standings. Hopefully, today is a breath of fresh air for ESPN and lets things get back on track before the real grind begins.

We live blog the race on Twitter using the #TDP1 hashtag. Twitter is free, easy to use and takes only minutes to load and set-up. Happy to take your comments here, but if you want to be in the action with the teams, officials and media come on over to Twitter and have some fun.

There will be a new post up once the race is done for your comments.