Please don't let this headline leave you scratching your head. While it is true that
NASCAR events have practice, qualifying, and racing covered live, one other thing is also true. ESPN2 and SPEED Channel are struggling with the Monday through Friday balance of programming for the sport.
On Mondays, the racing world catches its collective breath and takes a look back at a weekend of on-track activity. SPEED used to offer a multi-hour block on Monday Nights anchored by
Inside NEXTEL Cup Racing. Now, all of the shows other than
INCR are gone. The day after a
NASCAR weekend, fans get one hour of tired highlights with three tired drivers...and that's it.
ESPN2 comes with
NASCAR Now, a thirty minute studio show based at
ESPN's headquarters in Bristol, CT. From the beginning, this show has
disappointed. In my conversations and emails with reporters, columnists, and fans the same sentiment is echoed over-and-over again. They just don't get it.
There are two central elements that have been missing from both ESPN and
SPEED's Monday through Friday
NASCAR TV coverage. The first is follow-up.
NASCAR leaves a mountain of stories on the table as the cars cross the finish line of each race. This is the reason
The Daly Planet has been so vocal about the TV networks showing the finish of all drivers. The story of this sport is not the winner of the race, and both SPEED and ESPN have forgotten that. It is time to follow-up on all the "stories" of the race, throughout the field.
The second missing element is the fans. What happened to their voice? SPEED Channel shows fans on camera briefly, but only allows selected calls on one hour of
WindTunnel each week. ESPN avoids fans like the plague, and started the season with Brent
Musburger in the "Fan Zone" at
Daytona...with the fans standing a safe distance away behind a rope. Nice touch.
This sport is a dialogue, and the conversation begins at the end of each race. Tony Stewart, Matt
Yocum, and all the other radio show hosts are laughing out loud at SPEED and ESPN. How is it possible that
NASCAR radio is alive and well during the week and
NASCAR TV is a wasteland? Even as SPEED continues to bring us more "lifestyle" programming like
Pinks,
Unique Whips, and
SuperBikes,
NASCAR radio is blazing ahead at full speed. The recently added "
SPEED Road Tour Challenge" is no more than a poorly done MTV clone. SPEED has created and then cancelled over ten
NASCAR shows in the last several years. Remember
NASCAR Nation with Leanne
Tweeden?
There are thousands of
NASCAR-themed websites like this one, thousands of
NASCAR video clips on
YouTube.com, and over one hundred hours of
NASCAR-themed radio delivered during the weekdays. How are the two
NASCAR "partner" cable TV networks missing the boat? Here are some suggestions from the tons of email delivered to
The Daly Planet.
Give Dave
Despain a break, move him off
INCR and let him host a two hour Monday Night
WindTunnel that is
strictly NASCAR-themed. Place it after
Inside NEXTEL Cup Racing, so that the highlights of all two or three races over the weekend would already be done.
Despain is great at letting fans talk, but the Sunday
WindTunnel is a swirl of
motorsports, and
NASCAR is not the theme. SPEED needs to understand that the fans are already interacting with broadcast and satellite radio, posting to websites, and putting their videos on the net. All of these elements should be incorporated into this show, and it should embrace the new technologies that both SPEED and
NASCAR Images have been avoiding. Its called a multi-media platform.
On the ESPN side, there is no doubt that
NASCAR Now needs to move to the
Mooresville, NC area. Just as ESPN originally discovered with
RPM2Nite, there is no credibility to using Bristol, CT staffers for a sport that lives in one geographic area of the country...just go there. With ESPN making a major multi-year commitment to the sport, its time to extend that commitment into a studio presence in the area. Life would be a lot easier for
NASCAR Now if drivers could literally just "stop by" for an interview. In addition, the synergy of a
Mooresville headquarters would spread out through the other ESPN networks and technology applications like
Jayski.com. The availability of information and content would be exactly what
NASCAR Now needs to right itself.
I know its hard to comprehend, but ESPN is in trouble.
NASCAR could be one of the key elements that helps to end this slump. The recent failures of technology applications like ESPN Mobile, the essential shuttering of ESPN Classic, and the mess at ESPN.com have taken the wind out of this group's sails. They are losing the BASS war, have their own ESPN News taking a bite out of
SportsCenter, and ESPN 360 is still without focus. Step up to the plate, invest in
NASCAR, and watch the fans return to the ESPN family as quickly as they left. Our memories of John
Kernan have not yet faded.