When I started these columns in February, it was understood that the entry of ESPN into the NASCAR scene was brand new. After being dropped by NASCAR in a clash of egos six years ago, ESPN then responded by cancelling RPM2Night and virtually eliminating NASCAR from SportsCenter and all other news shows. But, that was then, and this is now. There was new management at ESPN, and hope was on the horizon.
ESPN jumped into the deep end of the pool right away by mixing Rusty Wallace with Andy Petree and Dr. Jerry Punch in the booth. The results have been fabulous. Add in the strong pit reporters, and the ESPN race telecasts have taken-off with the fans. Even with the out-of-place Brent Musburger and the clearly bemused Chris Fowler, ESPN's trackside studio presence was nicely done.
Then, the network rolled-out its flagship program, NASCAR Now. This thirty minute daily show is key to the success of ESPN's racing efforts. It allows for the only tie to the NEXTEL Cup Series before ESPN itself picks-up coverage toward the end of the season. Up in Bristol, CT they refer to it as a "NASCAR programming platform." That basically means...they own it.
Since the first show, I have tracked the highs and lows of the very strange happenings with NASCAR Now. In the beginning, we got Rusty Wallace, Tim Brewer, Stacy Compton, and Boris Said as analysts. We met Angelique Chengelis, Terry Blount, and Marty Smith as reporters for the new and notes. Even old Tim Cowlishaw stopped by for his take on things racing. But slowly, throughout the last two months, the wheels have come off this series completely.
This was never more obvious than the Wednesday, March 21st edition of NASCAR Now. It was, quite simply, the worst studio show ever produced by ESPN in history. If it gets posted to YouTube.com, download it while you can, its going to be a collectors item.
Series host Doug Banks is new to NASCAR. To help him with today's racing news, ESPN brought in baseball's Tim Kurkjian, football's Mark Schlereth, and basketball's Brad Daugherty. From the top of the show, these four began a ten minute conversation that covered a lot of topics. They included graphite tennis rackets, the problems with hand-checking in the NBA, and the evolution of the forward pass in football. What they did not include, at any time in the entire conversation, was anything to do with NASCAR racing. The reason is simple... none of these four people know anything about it.
Banks later stumbled through two embarrassing interviews with Casey Mears and Jamie McMurray. Banks should never interview drivers alone, and his lack of knowledge and preparation caused both interviews to be legendary. Even as ESPN put the graphic "frustration mounting" under McMurray, Jamie explained he had been caught-up in two crashes and finished great in the two other races. Then, ESPN brought out the time honored "when are you going to win again" question. McMurray handled it like a pro, plugged his sponsor, and departed. No mention of why Jamie had a Vegas-style sportsbook behind him on the liveshot, and no graphic as to his location.
Casey Mears decided to be interviewed on the telephone, which perhaps was a great decision. Banks obviously had absolutely no idea who Mears was, what background his family had in racing, or what Casey had done so far this season. Banks read slowly from his script, again focusing on Mears failure to win as some sort of purposeful conspiracy. Then, he hit Mears with his apparent "scuffle" with Robbie Gordon as a major issue. Its unclear if Banks even knew that Gordon had made a now classic bonehead move and taken out three cars. Nothing about the reality of racing is even mentioned in the ridiculous questions that the production staff creates for these helpless anchors. It all focuses on losing, fighting, and the inability of athletes and teams to "win again." Sound familiar? MLB, NFL, or NBA anyone? SportsCenter, Gameday, Cold Pizza?
At the end of the worst show in ESPN history was a video highlight of the evolution of NASCAR vehicles over the years. This was the worst possible piece in which to insert a new show host who clearly had no previous NASCAR experience. Doug Banks trying to read a script about the evolution and technology of NASCAR racing was absolutely painful on so many levels.
Apparently, there is no end in sight to the chaos behind-the-scenes on this series. One call to an experienced host like John Kernan, Alan Bestwick, or even Eli Gold could put someone at the helm of this ship who had traveled this way before. Earlier this month, I would only have suggested that NASCAR Now is drifting slowly downstream without direction. Now, I would look you in the eye and say it is taking on water...lifejackets, gentlemen.
