Wednesday, July 11, 2007
Ryan Burr has "NASCAR Now" On A Roll
As the NASCAR season nears its high point for news and information, ESPN has just used Tuesday and Wednesday of this week to unveil very new back-to-back episodes of NASCAR Now. Hosted on Tuesday by Allen Bestwick, and on Wednesday by Ryan Burr, the new look of this show has hard news, topical interviews, and edited features at the core. These changes may have come just in the nick of time.
At the start of the show, Burr followed-up immediately on the on-going saga of Budweiser and Dale Earnhardt Junior. ESPN2's NASCAR "Insiders" Marty Smith and Terry Blount were featured in the first segment dealing with several "hard news" issues. Once again, the two reporters were allowed to interact with each other and the host, which made this "news report" exactly what the fans wanted.
With very active websites out there like Jayski.com, ESPN has to work hard these days to justify why NASCAR fans would turn-on the TV rather than surf the web for the latest information. Rolling out the best NASCAR reporters right at the top of the show with the most up to date information is key to this program gaining ground over the next four months of the season. Today's news segment was another success.
Burr was kind to Brad Daugherty in the two on-camera pieces Daugherty contributed in the show. Thankfully, ESPN has slowly started to go away from the "pick' em" and "fact of fiction" type of features that make fans nuts and take-up valuable time. Daugherty picking an All-Star from each NASCAR team because of the MLB All-Star Game was harmless. His picks were quite curious, but you have to give him credit. He hangs in there.
A good young second generation driver Brad Keselowski was just picked to run Earnhardt Junior's Busch Car for the next three races. Since NASCAR Now has struggled to promote ESPN2's own Busch Series coverage this season, an interview with Keselowski was a great touch. Unfortunately, it seemed that Ryan Burr did not know Brad's family history in the sport, but the interview was professional and caring. ESPN is a multi-year exclusive Busch Series broadcast partner. They need to promote and pump-up interest in this struggling series.
One of the strengths of both ESPN and NASCAR Images is their ability to produce fabulous edited features. Often, these features gain additional power from being presented without a "voice over" from an announcer. At the halfway point in the season, NASCAR Now presented a super feature that really brought back a lot of memories from Daytona in February, and followed right through to the same track this past weekend. A fantastic "post-produced" feature of this type would be right at home on a weekly basis in the Wednesday mid-week show.
NASCAR Now has stepped-up to the plate and pulled its act together with only two weekends before ESPN takes over the NEXTEL Cup coverage for the rest of the season. Hopefully, this ABC/ESPN exclusivity will allow additional on-camera pieces and feature elements to be taped at the track and presented throughout the week. That should really round-out the positive changes this program has made over the last two days.
For veteran ESPN viewers, these last two shows might have brought back a hint or two of...dare I say it? On both days, I had the same positive vibe about racing that I did when John Kernan finished a fast-paced episode of RPM2Nite. Let's hope ESPN rides this big wave all the way to November.
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