Wednesday, November 7, 2007
NASCAR Images And Very Old Footage
Last week, I wrote a column about the ESPN2 program called Chasing Glory. It is a below the radar show on Wednesday afternoons that is produced by NASCAR's official TV production arm, called NASCAR Images.
This same company produces the Survival of the Fastest series for SPEED. Each of these shows is an NFL Films style mix of announcer voice-over, natural sound, music and sound bites from many NASCAR types.
The product is fun to watch, in the same way that it is fun to watch the old NFL Films programs on ESPN and the NFL Network. Unfortunately, I forgot how up to date Daly Planet readers are on the NASCAR TV scene.
Comments began to pour in that what I thought I was seeing on these two series was not exactly correct. Some readers were a little more blunt than that.
Apparently, NASCAR Images has been re-using old footage from months and even years ago and re-labeling it as current. In the TV world, this use of older footage is called re-purposing, and it is normally done with no problem. The older footage is used for reference or background purposes, and makes sense to the viewer.
On the Chasing Glory series, fans pointed out old footage that was labeled as new in the Jimmie Johnson, Jeff Gordon, and Tony Stewart episodes. Some of this was over a year old. That certainly was a surprise to me.
The poor old Survival of the Fastest series took it right on the chin from the fans. They pointed out the Denny Hamlin and JD Gibbs clips were from last year's program series called 7 Days. In this Survival of the Fastest episode, NASCAR Images had re-labeled the footage as being from Huntersville, NC four days before the race at Atlanta.
They also showed JJ Yeley at the beach supposedly four days before the race. Unfortunately, viewers had the same Yeley footage from the same beach from the previous year in another TV series called NASCAR Drivers Non-Stop.
Survival of the Fastest showed us Carl Edwards starting his record company because of his love of music. Viewers quickly pointed out that was footage from two years ago on a ill-fated program called NASCAR Nation.
Driver Martin Truex was shown on a fishing trip preparing for the upcoming race. The program said it was a way to relax before the big race. In fact, Truex had done that relaxing over a year ago, a fact that was not relayed to the viewers.
Chasing Glory airs once again Wednesday on ESPN2 at 5:30PM Eastern Time. There is no doubt that the rabid NASCAR fans will have those TiVo's and DVR's running. Survival of the Fastest airs each weekend on SPEED, with some occasional re-airs.
If fans have any additional opinions about NASCAR Images and their use of footage, this is the place to post your comments. This issue has not been a pleasant one to write about, and I think we will eventually find some explanations for these problems.
NASCAR Images does not have a Media Relations person, so perhaps we will hear from a company representative about this issue. Hopefully, there will not be any more problems for the remainder of the season.
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