Wednesday, March 5, 2008
Mark Cuban's HDNet Increases NASCAR Presence
While many cable TV viewers may not be familiar with HDNet, millions of others have been enjoying this service for years. Created by maverick businessman Mark Cuban, HDNet replays the full-length races from the Sprint Cup Series in HD on Thursday nights.
Launched back in 2001, HDNet has been slowly inching into the NASCAR world. This season, the service will partner once again with SPEED to carry a good chunk of NASCAR's Regional Touring Series action.
Here is the official information:
High definition pioneer HDNet will broadcast 16 races, continuing a partnership with NASCAR that began five years ago and provided the NASCAR Camping World Series with its first live television package. HDNet coverage will begin March 29 with the NASCAR Camping World Series opener at All-American Speedway in Roseville, Calif.
It includes the first eight races of the NASCAR Camping World Series West season, as well as the season-finale Oct. 18 at the new Kern County track in Bakersfield, Calif. The NASCAR Camping World Series East broadcast schedule on HDNet will pick-up with the July 19 race at Music City Motorplex in Nashville and run through the final seven races of the season, culminating with the live broadcast at Stafford (Conn.) Motor Speedway Sept. 28.
HDNet’s broadcast schedule will also include the mid-season combination race between the East and the West at Iowa Speedway May 18. Last year, viewers watched then 16-year-old Joe Gibbs Racing development driver Joey Logano out-race 2007 Daytona 500 winner Kevin Harvick in a thrilling duel.
"HDNet is proud to continue this successful partnership with the NASCAR Camping World Series," said Mark Cuban, president and co-founder of HDNet. "NASCAR's stars of tomorrow have given us some great action over the years and we can't wait to offer race fans more of the same on HDNet this season!"
Cuban has some work to do to raise the profile of HDNet, and this type of creative partnership with SPEED and NASCAR will go a long way in that direction.
SPEED will re-air all of HDNet's sixteen races, and will produce another eight on their own. This combination is great exposure for the hard-working regional drivers.
The NASCAR Camping World Series is the top level of the NASCAR Developmental Series and is made up of two regional tours, the East and West, competing with identical race cars. The cars are similar in appearance and design to those cars used in the NASCAR Nationwide Series. The cars are powered by 350 to 358 cubic-inch V-8 engines. The series travels to many of NASCAR’s most historic short tracks as well as making several appearances in combination events with the NASCAR Sprint Cup Series.
With SPEED now in over 75 million TV homes in North America, perhaps shows like RaceDay and This Week In NASCAR will take a moment to highlight the regional racing action this season. This would now make more sense than ever with all of these regional races airing on SPEED.
Last year, The Daly Planet pushed ESPN2's NASCAR Now very hard to include the regional series, including the fun NASCAR Modifieds who often race almost in ESPN's own backyard. Maybe this season NASCAR Now will take the plunge.
The regional racing series starts March 29th and runs through late October, with the big finale called the Toyota All-Star Showdown carried live on SPEED. You can check the regional racing series schedules at several Internet websites including NASCAR.com. Perhaps, you can attend a regional race in your area and say hi to the HDNet crew for The Daly Planet.
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