Monday, March 10, 2008
Truck Series Ratings Up At Atlanta
SPEED was happy with a 31% increase in viewership for the Craftsman Truck Series race from Atlanta.
The SPEED TV package for this series did not change much this year. It is a solid and comfortable presentation, sometimes a bit on the dry side. Rick Allen has a certain style of play-by-play, and Phil Parsons and Michael Waltrip share roles of providing commentary and analysis.
Ray Dunlap and Adam Alexander cover both the garage and pits, and are very familiar with all aspects of the series. Krista Voda has been giving this TV presentation a "family feel" since she joined the program, and why she departs from the air after the pre-race show is still anyone's guess.
The series struggles with the lower exposure on SPEED. This is simply due to the cable systems distribution of the network. It is often on the added digital tier or requires a special purchase of a group of sports-related channels. Hopefully, SPEED-HD will eventually bring this network the level of visibility that it needs to grow in the public eye.
The total number of homes watching the race grew from 565 thousand to 753 thousand.
If you are a fan of the Truck Series, or have comments about the coverage on SPEED, please feel free to add them. Just click on the COMMENTS button below. Thanks.