Monday, May 5, 2008
New Fox Real Time "Ticker" Has Fans Buzzing
It was a tough time for the NASCAR on Fox gang this season in terms of scoring information during the races. The upper third "ticker" that scrolled across the screen was having problems, and was often behind on the scoring.
As the Sprint Cup race at Richmond got underway, the TV crew quietly unleashed their response to the problem. It was a real time "ticker" that gave fans all they wanted and more.
Over on Foxsports.com, Mike Joy has written a great column about the changes. You can see it by clicking here. Joy has been a friend of The Daly Planet and was nice enough to do an off-season interview consisting totally of reader questions.
Joy takes the time to put the creation and roll-out of the original Fox "ticker" into perspective. He recounts the initial reaction of horror from some TV viewers.
What Fox has changed is the source of the information. Now, the GPS tracking of each car serves as the source of the new "ticker." The interesting part is that now the information updates several times each lap live on the screen.
Initially, the movement is distracting as the cars change position live on the "ticker" but then it becomes old hat. There is no real problem, and the courage to change this in mid-season should be applauded.
Next week at Darlington, this should be fun to watch. It seems the Fox gang recognized a problem, created a solution and the ultimate winner is the NASCAR TV viewer. Not a bad deal.
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