Saturday, July 26, 2008
Which Is Creepier? X Games's Darkmane or "Wrecked" Promo Hype?
Apparently, Darkmane has just about worn out the patience of the American public. The spokesman for the upcoming X Games on ESPN is annoying and his scattered content does not make a lot of sense to fans of many other sports on ESPN...like NASCAR.
Darkmane is the centerpiece of a promo and marketing campaign that ESPN created and allocated lots of money to bring to fruition. Here is one story from The Big Lead about the issue. Here is another one with a little inside scoop. The Daly Planet email has been primarily anti-Darkman and it seems doubtful that these promos are helping the X Games among the NASCAR set.
Of course, Darkmane has his own myspace.com page and a full assortment of free stuff.
Meanwhile, the email "delete" button has been busy with complaints about Wrecked. This is a reality series on SPEED that the network is very high on this year. Wrecked promos feature people towing cars and trucks. No matter what hype the owner or drivers try to add, the bottom line is people are towing stuff.
Saturday on SPEED, primetime is dominated by four episodes of Wrecked going up against the Nationwide race on ESPN. That is a statement about the direction that SPEED is going when it comes to live racing or post-produced reality shows.
What is your opinion of these endless promos? Did the promos help to encourage you to watch these shows and will you be watching the X Games? I have a feeling Darkmane may be showing up on the Nationwide race tonight just a time or two.
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