Saturday, October 25, 2008

ESPN Refuses To Promote Memphis Simulcast


Update: ESPN has corrected the graphics during the qualifying session from Memphis to reflect the SPEED simulast. While this cannot fix the tremendous damage that was done during the week, it is a statement that ESPN is trying to get its NASCAR act together.

Friday's NASCAR Now program wrapped-up a long and wet day of NASCAR on ESPN2. Host Ryan Burr reviewed the soggy conditions in Atlanta. Then, he let ESPN veteran Marty Reid preview the Saturday Nationwide Series race in Memphis, TN. Burr ended his program by sending viewers back to Atlanta for scheduled Sprint Cup Series qualifying.

The Memphis race is very important to that area as well as to the teams and sponsors in the Nationwide Series. In this event, eight cars will be racing with paint schemes designed by the children from St. Jude's Children's Research Hospital as a part of the "design a dream" contest. What a great story for TV as the picture above so clearly shows.

That race is also going to give a lot of new young drivers and some good old Nationwide Series "regulars" a chance to shine on live national TV. Unfortunately, where the Memphis race is concerned, TV really is the issue.

ESPN will have two football games, one horse race and one Nationwide Series race at the same time on Saturday. That makes four live events. The ESPN family of TV networks available to distribute those four events consists of ESPN, ABC and ESPN2. That makes three TV networks. Fundamentally, that's a problem.

The original ESPN solution was to put the Nationwide Series race on the ESPN Classic Network. This channel is completely "empty." What that means is that there is no original programming on it at any time.

Several years ago, ESPN Classic began re-airing only TV shows that ESPN already owned. Classic is like a huge video player with the SHUFFLE button permanently engaged.

Sometimes, ESPN Classic is used for live events when the ESPN networks are full. In most cases, these events are college sports-related. With a smaller number of households and limited availability, ESPN Classic cannot serve as a primary TV network for distributing a NASCAR race.

To solve the Memphis problem, ESPN and NASCAR enlisted the help of one of NASCAR's most important TV partners. SPEED stepped-up and agreed to carry ESPN's broadcast of the Memphis race. Here are some comments from last week when this arrangement was announced.

"ESPN is here to serve sports fans, and we appreciate the cooperation from NASCAR and SPEED to make this simulcast possible," said Julie Sobieski, ESPN Vice President, Programming and Acquisitions. "This effort ensures an opportunity for the greatest number of fans to be able to watch the Memphis race."

"This is a busy time of year for live sports and we really appreciate ESPN and SPEED working together to come up with a plan that takes care of our fans," said Robbie Weiss, NASCAR's Vice President of Broadcasting. "ESPN and SPEED will work aggressively to promote this simulcast."

Let's take a moment to rewind that last comment from Weiss. "ESPN and SPEED will work aggressively to promote this simulcast." Apparently, someone at ESPN did not get that memo.

From the moment this past Sunday when Allen Bestwick signed ABC off-the-air from Martinsville Speedway, there has been a deliberate and purposeful effort to do just the opposite of what Mr. Weiss stated. SPEED's simulcast of this event has never been mentioned on-the-air by ESPN.

First by the TV veteran Bestwick at Martinsville, then by NASCAR Now host Ryan Burr all week long it was just ESPN Classic for Memphis. Finally, ESPN's own IRL and NASCAR veteran Marty Reid joined-in the effort. He totally and absolutely avoided any mention of SPEED simulcasting the race while he was on the air Friday afternoon.

The program that Reid was hosting was live Nationwide Series practice...from Memphis.

Several times in the telecast, Reid ran-down the line-up of networks for Saturday's NASCAR action. SPEED was never on the graphics promoting the race. SPEED was not in the promo copy that he read. SPEED was never even mentioned by his partners in the booth Randy LaJoie and Rusty Wallace.

When this happens in network television across multiple networks and on many different programs, there is only one answer. ESPN's Vice President of Motorsports, Rich Feinberg, made the decision that despite the words from Ms. Sobieski and Mr. Weiss, the ESPN brand would come before the NASCAR fan once again.

TV viewers watching all of ESPN's "branded" NASCAR programming for the past week have never seen a promo for Memphis that included SPEED simulcasting the event. What that means is that NASCAR fans are being told by ESPN that they must use ESPN Classic to see the race on TV.

Pardon me, but isn't ESPN Classic how this entire problem got started in the first place?

Perhaps, Mr. Weiss was busy this entire week and no one from his staff took the time to point-out the fact that SPEED was missing from every ESPN mention and promo of the Memphis race. So much for promoting aggressively.

It is only through the good-faith efforts of SPEED that both NASCAR and ESPN will not suffer a huge public relations disaster. Imagine putting a stand-alone NASCAR race on an obtuse TV network after showing the entire Nationwide Series all season-long on ESPN2 and ABC.

There are only four Nationwide Series races left of the thirty-five on the 2008 schedule. ESPN has spent millions of production dollars to chase this series across the nation since February. It is the only NASCAR series seen exclusively on the ESPN family of TV networks. ESPN uses the high-profile team of Dr. Jerry Punch, Dale Jarrett and Andy Petree to call almost all of the races.

It seemed ironic that closing-out the Friday NASCAR TV on ESPN2 was that same trio talking racing from the ESPN Infield Pit Center while the rain continued to fall in Atlanta. With qualifying cancelled, it gave Punch and company plenty of time to cover all kinds of topics. When it came time for the Memphis race, Punch again followed the company line and told fans it was only on ESPN Classic.

Just when ESPN had finally regained its footing with many NASCAR fans, the company deliberately pulls one of the cruelest stunts of the season. Using the "us vs. them" mentality that has invaded the new ESPN culture, SPEED's simulcast was pushed aside as perhaps something that Weiss and NASCAR forced upon ESPN.

Let's set the record straight. I was asked to be patient and wait for all three parties to resolve this issue before writing about the problem. I cooperated fully. Now, that issue has been resolved but ESPN will not mention on-the-air that NASCAR fans without ESPN Classic have another TV option.

So, here is my Memphis race promo:

"TV viewers with ESPN Classic can tune directly into the Memphis Nationwide Series coverage at 3PM for NASCAR Countdown and the race will follow. For those NASCAR fans without Classic, the race will be simulcast on SPEED."

You know, that just did not seem all that hard to say.

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21 comments:

Karen said...

I hate to contradict you, but I heard Dr. JP say it was being shown on Speed, too, during the Qual rain fill-in. I either saw it twice or once when I replayed it to watch the whole thing after reading your other column about JP.

Brian said...

I know I would MUCH rather watch the race on SPEED than ESPN. No bottom ticker, now if we could only get the SPEED Truck guys to call it, even calling it from Atlanta they would put on a great show.

Karen said...

I'm watching it on Speed, too. Wonder why it starts at 3:30 on ESPN and 4:00 on Speed. Countdown is 3:00 for a half hour.

David said...

It took until Friday at Atlanta before any ESPN figure mentioned the simulcast. A real shame.

On that Johnny Benson unsponsored thing...Toyota Used Certified is back...

Anonymous said...

I like the baseball guys at ESPN and during all this World Series they have announced that the Series will be seen on Fox and ESPN radio.

I mean this is promentally stated in every pre-game and post game show. Why do you suppose they do it for one sport and not anonther?

Anonymous said...

I know I would MUCH rather watch the race on SPEED than ESPN. No bottom ticker, now if we could only get the SPEED Truck guys to call it, even calling it from Atlanta they would put on a great show.

This would be a prime example of why they dont mention the SPEED simulcast. People would rather tune to SPEED than ESPN Classic.

Anonymous said...

It was mentioned and had a graphic of it being on SPEED during the qualifing show on ESPN>

Vicky D said...

I think Marty and Randy did a nice job of the practice yesterday. I don't really think they needed Rusty in the booth, especially with his ownership of 2 cars in the race. Hopefully when I return from my vacation, the race will be recorded on tivo.

majorshouse said...

This is exactly why NASCAR should void the current television contract and let Fox and Speed take care of all of the races all season long.

ri88girl said...

JD,
It would be instructive to know the name of the person or persons you feel are most responsible for the overall problems with NASCAR at ESPN.

I can understand your distaste and possible reticence in throw people under the bus, but I think the overall approach the network takes can not change until the roadblocks are clearly identified for management and removed. A fish rotts from the head after all.

I appreciate your efforts on this site and while it is being echoed around the web, I feel that a direct writing campaign by fans over the off season would add a dimention to the pressure that ESPN has not as yet fully felt.

I would also like to know who at SPEED I can write to and thank for putting our sport over pure selfinterest and acting like a grown-up. I would like SPEED to know how much I appreciate their efforts on all fronts when it comes to the FAN!

Daly Planet Editor said...

karen,

That's why I have a DVR.

JD

3bud said...

Karen I think it is because the trucks are racing, listed 1:30-4:00 on speed. I must have missed it yesterday but Camping World Truck Series next year Excellent!

Daly Planet Editor said...

The point is that you either put NASCAR first or you play games and put your TV network first.

We went through this with ESPN last year when they did not list the non-ESPN races on NASCAR Now even though the show was about the sport...not the network.

It would have helped so much if Bestwick had said this last weekend. It really would have helped the Series if Ryan Burr had explained the simulcast and the reason why to the fans on NASCAR Now.

There is a new post up for the live Nationwide Series qualifying from Memphis. It should be interesting to see if and when Marty Reid mentions the simulcast.

At any rate, the damage is done.

JD

3bud said...

Wow how did I miss that story right here on TDP about Camping World I saw the picture and title was busy earlier in the day and just forgot to read it, snooze you lose. That is quite a story and only 34. Thank Marcus Lemonis.

red said...

i seem to be saying/writing this quite a bit these past few weeks but . . .
many thanks to speed for caring about nascar enough to step forward and broadcast the memphis race. rest assured, i will be watching this race only on speed.

and, once again, shame on espn for their dismissive attitude about what speed's doing for them, about n'wide racing and about nascar in general. how long have you guys KNOWN this conflict existed? and it took you until now to reach an agreement with speed? and you STILL won't "man up" and let fans know that there is an alternative to the rarely-seen espn classic channel? unprofessional, mean-spirited and ungrateful louts.

jd: the best thing to come out of all this hot mess is that i keep referring folks to this site so they can figure out what's on when. i also invite them to join us on race days so maybe you'll see another lift in the numbers for TDP. after all, as we've all said forever: great work deserves to be recognized and applauded and you do great work, jd! thanks.

Newracefan said...

JD some people just share better than others guess they never graduated from Kindergarden because they flunked sandbox.

Daly Planet Editor said...

ESPN Classic changed the graphics in the qualifying show from Memphis to reflect the simulcast ant Marty Reid mentioned SPEED in passing several times very uncomfortably.

While this will not change the damage done during the week, it shows that at least someone in the loop is thinking of the fans.

JD

bryan said...

While this will not change the damage done during the week, it shows that at least someone in the loop is thinking of the fans.

JD

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Or maybe even the advertisors. It's ESPN's commercials that will be on Speed, right? Surely it's in their interest to have a larger audience!

Dot said...

Could ESPUs non mention of the race also being shown on SPEED is because they were left out of the loop before they got the TV rights?

Talk about a Jimmy Spencer syndrome about never forgetting. Regardless, the fans should be their number one priority. This is why I will be watching the race on SPEED. And, I still want to know what NASCARs take is on all this.

Anonymous said...

JD,
Enough of the grand standing and hyperbole. Even for you, this is way over the top.

Daly Planet Editor said...

Anon 10:15PM,

Let me help you out (again) with what happened.

The very next morning, SPEED was added to all the Memphis promos on ESPN during the Nationwide coverage of qualifying.

As a matter of fact, Marty Reid started the show with it.

Also, every single time that the upper third scoring crawl went by as qualifying moved along, the first thing on the crawl was a promo for the simulcast with the SPEED logo.

Do you think for one second that ESPN would have changed a thing without my column?

This is the way NASCAR TV is going this season. Every partner out for themselves. It is KILLING the sport as a whole at the worst economic moment in the past thirty years.

JD