Monday, November 10, 2008
DirecTV Please Make It Stop
Maybe the connection to the movie is just too strong. Maybe it's fact that many years have passed since "National Lampoon's Vacation" was originally released.
Or, maybe it's simply the fact that the same commercial is being pounded unmercilessly into the NASCAR TV viewers' brains to the point of insanity.
TDP emailers have suggested everything from an online petition to a march on the DirecTV headquarters. For some reason, DirecTV has ended the rotation of its themed commercials and has endlessly hammered NASCAR fans with Christie Brinkley as "the red Ferrari girl" in the swimming pool for the past several weeks.
While DirecTV certainly is trying hard to sell NASCAR fans home satellite dish service, there has to be a point in time where even the most entry-level advertising executive recognizes that enough is enough. This is that point.
It is always nice to see Chevy Chase on the screen, but how many times can you watch a guy take his pants off and jump in a pool? Chase is now 65 years old and Brinkley is in her mid-50's. The idea for the commercial was great and that is exactly why it is such a shame that it is now the most annoying NASCAR TV commercial or promo in history.
There has been a lot of competition in that category over the last two seasons. Smiling Bob and his permanent Enzyte grin were running neck-and-neck with TNT's The Closer and Saving Grace. Just so fans can begin gearing-up for next season, all new episodes of Saving Grace start on TNT in March so the series can be in full-swing by the time that NASCAR returns to that network.
Over the next six days there will be one of the heaviest loads of NASCAR TV programming ever produced by the NASCAR TV partners. ESPN2, SPEED, ESPN Classic and ABC will combine to offer over 40 hours of on and off-track programs. There is no doubt that the push to sell home satellite service to NASCAR fans will be in full swing.
So, perhaps the DirecTV executives might take pity on the fans over the next week and offer some other commercial spots before Brinkley and Chase turn into the "Rocky Horror Picture Show" of NASCAR.
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