Thursday, January 22, 2009
NASCAR.com To Compete With NASCAR TV Partners
The dirty little word in the struggle for media access to your home is "convergence." Click here to read the original TDP column about that issue.
Where NASCAR content is concerned, this is the battle between the NASCAR TV partners, the 24 hour NASCAR radio channel on Sirius and the endless array of Internet websites like this one that all compete for your interest.
These various forms of media all want you as a customer and they all are available easily to most consumers. Convergence is when a user can get the very same information from a variety of sources using different types of machines.
After two months of whining by TDP, SPEED is back on the air with some NASCAR TV content. That network will be joined by ESPN2 when NASCAR Now returns on Monday, February 2nd.
Before the TV guys can get things in high gear, the folks at the Turner Interactive Group in Atlanta, GA are going to give you a redesigned NASCAR.com website for use this season.
Guess what the emphasis is on? That's right, the same video content you will be getting from SPEED and ESPN.
Click here for the demos of the various pages of the new website. The new look has added a lot of one-click video options and put the picture and video content front-and-center.
Here is some additional information directly from the Turner folks:
The new homepage will debut on Thurs., Jan. 29 and will enhance the user experience by providing a streamlined design that showcases breaking news and new callouts for race standings, schedules and fantasy games.
The new video page offers easy access to exclusive broadband features and coverage and debuts a new video player that offers the highest standard in online video.
In addition, NASCAR.COM will debut a special race day version of the site for every NASCAR Sprint Cup Series race, helping fans gear up for the excitement and intensity of the races with exclusive content and live coverage.
NASCAR.COM is also pulling out the stops with enhanced editorial coverage in 2009, debuting several new features such as Inside NASCAR, a weekly in-depth feature that highlights untold stories both on and off the track; Five Things About, personality driven quick hits about NASCAR drivers, team owners, crew members and officials; and No Margin for Error, comparing and contrasting two drivers every week in their quest to make the Chase for the NASCAR Sprint Cup and hoist the NASCAR Sprint Cup trophy.
TNT announcers Kyle Petty and Larry McReynolds are among those who will contribute new regular columns and video commentary, while during the network’s six weeks of racing NASCAR.COM will also once again employ RaceBuddy, an animated online companion that provides viewers extended race coverage on-air and online. RaceBuddy was recently awarded a Global Media Award as the outstanding interactive platform of 2008.
Well, this should make for a very interesting choice for consumers. NASCAR.com has aimed squarely at NASCAR Now and Sunday shows like RaceDay and Victory Lane.
This is an Internet vs. cable TV show-down with both signals probably brought into your house by the very same wire. Talk about convergence at its finest.
The competition for NASCAR video should be fun to watch. Fans may remember that NASCAR.com already gets exclusive video clips from shows like This Week in NASCAR and others produced by The NASCAR Media Group.
Once the season gets underway, TDP will revisit the battle of daily NASCAR video updates and news between the TV partners and NASCAR.com, which is the only official NASCAR website on the Internet. It should be interesting.
The Daly Planet welcomes comments from readers. Just click on the COMMENTS section below and follow the easy instructions. The rules for posting are located on the right side of the main page. Thanks for taking the time to stop by.