Tuesday, May 12, 2009
Darlington TV Ratings Down Double Digits
This TV ratings item from Jayski:
NASCAR on Fox delivered a 3.6/7 Saturday night for Primetime racing from Darlington Raceway. Saturday's 3.6/7 is down -16% compared to last year's 4.3/8 for the same race. That -16% skid nearly matches FOX's overall -15% decline for the NASCAR season (4.6/10 vs. 5.4/11). All eleven of FOX's Sprint Cup points races have been down double digits compared to last year in the metered markets. It's too early to call a definitive winner in the Saturday night Primetime battle. FOX's race averaged a 3.5/7 from 8-11pm, which ranked third among major broadcasters behind ABC's 3.9/8 and CBS's 3.8/7.
This has been a rough season for the NASCAR on Fox gang. Theories as to why the ratings are down range from the COT to the economy. Darlington was one of the best race broadcasts of the season for the Fox team, so it is a shame that this spring has seen a deep slide in ratings.
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