Wednesday, July 15, 2009
UFC Dents NASCAR's Chicagoland TV Ratings
Maybe NASCAR can work out a deal with the UFC next season about blockbuster pay-pre-view telecasts going up against a live Sprint Cup Series race. Apparently, waiting for another Chicagoland restart just couldn't compete with Brock Lesnar and his idea of fun for many TV viewers.
Here is the official blurb from Bob Pockrass over at scenedaily.com:
TNT reports that its coverage of Saturday night’s LifeLock.com 400 NASCAR Sprint Cup race at Chicagoland Speedway drew a 3.0 rating from Nielsen Media Research, 18.9 percent lower than the 3.7 rating it earned for the race last year.
Over at Yahoo! Sports, reporter Kevin Iole offered this UFC tidbit:
Pay-per-view sales are almost guaranteed to surpass 1 million and there is a chance that the final number would exceed 1.5 million, which would make it the biggest non-boxing PPV in history.
At about $50 a pop, the UFC was having a very good night at the exact same time NASCAR was struggling with boring racing. While restarts for various debris issues provided some late excitement, it looks like many viewers were already long gone.
So, this is the hand-off that ESPN gets from TNT for 2009. Despite a positive reaction to the TV production and Daytona's Wide Open coverage, NASCAR is struggling on TV and ESPN is wading right into the middle of it.
Hopefully, some storylines will emerge that can drive some viewer interest in the sport and get fans back to watching the live races. With more and more recording devices in the home, NASCAR is becoming an attractive program to record and zoom through to find the action.
NASCAR has moved to solve this problem with the new restart rules and it may well be the Brickyard 400 that gets fans back into the racing. Putting the leaders side-by-side on this narrow and high-speed track is going to change the very nature of the racing. It may also go a very long way to erasing the memory of last season's tire debacle.
ESPN will once again come at this final stretch with eleven on-air announcers, an infield pit studio and the tech center. The technical operations staff is tremendously experienced and the pictures and sound should be superb. It all comes down to the ESPN producer and director choosing the pictures to show and the stories to follow to bring the viewers back to the TV screens.
As we like to say here at TDP, it should be interesting to watch. To add your opinion on this topic, just click the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by The Daly Planet.