Wednesday, September 9, 2009
Online NASCAR TV Channel Now A Reality
Turner Sports on Wednesday announced a strategic partnership with SPEED that will result in an online innovation aimed directly at NASCAR fans.
The two companies will team up to pool their resources and offer a new broadband video channel called "NASCAR on SPEED" that will be available free of charge at both NASCAR.com and on the NASCAR page over at Yahoo! Sports.
Here is a portion of the official release on the project:
The broadband channel will launch on Wednesday, Sept. 9 and give fans all-access to premium video content from two of the top brands in NASCAR, including three original Webisode series, event coverage and shoulder programming from SPEED. The original content includes:
•Victory Lane Fan Finish: Kenny Wallace, Jimmie Spencer & John Roberts answer comments submitted by viewers online right after the race and give their opinion and perspective on what happened and why.
•SPEED’s Race & Chase Preview: Michael Waltrip, Greg Biffle, Chad Knaus and Steve Byrnes will break down what to look for at the next race, drivers to watch and how it could affect the Chase.
•SPEED’s Rutledge at Large!: Join Rutledge Wood behind the scenes with drivers and fans, at the track, hamming it up in the in-field and at special NASCAR events.
•Signature SPEED "shoulder" programming: NASCAR RaceDay Built by the Home Depot, NASCAR Victory Lane, Trackside, NASCAR Performance, NASCAR Live!, This Week in NASCAR and NASCAR Smarts.
“The partnership between NASCAR.COM and SPEED is a natural, yet groundbreaking collaboration between two of the top brands in the sport, matching the official league Web site with the definite television network for motor sports to offer an even richer online video experience to NASCAR fans,” said Matthew Hong, Vice President and General Manager of Sports Digital for Turner Sports. “NASCAR.COM prides itself on offering the most exclusive, comprehensive and innovative coverage and the celebrated ‘NASCAR on SPEED’ content is an excellent addition to our industry-leading suite of video offerings.”
“This media partnership between the official league Web site and the only network to program from the track all season long proves that serving the NASCAR fan is simply good business,” said Kevin Annison, SPEED VP of Digital & Interactive Media. “NASCAR.COM gets access to popular NASCAR on SPEED video programming, SPEED secures distribution on the No. 1 online outlet for its NASCAR on SPEED programming and NASCAR fans get another way to view some new original programming as well as content from their favorite SPEED programs.”
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. The official online destination of NASCAR, the site consistently ranks among the top three sport league sites on the Internet. In 2008, NASCAR.COM was awarded a Global Media Award by the National Academy of Television Arts and Sciences (NATAS) for RaceBuddy as the outstanding interactive platform of the year. The site has also earned an Emmy® for its TrackPass with PitCommand application in 2003.
After the amazing success of TNT's summer NASCAR offerings, it was only natural that Turner would turn its attention to the NASCAR.com website. SPEED has been flirting with additional online programming after TV shows like Wind Tunnel, but making a commitment right now to partner with Turner and use NASCAR.com as a delivery platform is a smart move.
Turner gets the original TV programming that it has struggled to create for NASCAR.com over the years while SPEED gets a level of distribution for its NASCAR programming that is unmatched. As we watch this online offering grow, it should be interesting to see if this can become the platform for a fulltime NASCAR TV network in the future. Right now, it is simply a giant step in the right direction.
Check the NASCAR.com site for this online video offering. Once things get up and running, TDP will revisit this topic and ask for your reviews of the "NASCAR on SPEED" broadband channel.
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