Thursday, February 11, 2010

RaceBuddy Returns For Gatorade Duels


One lasting memory from the six TNT summer races last season was the online application called RaceBuddy. Simply an Internet program available to all computer users, RaceBuddy lets fans sample more than just the single TV presentation of the races.

This application was created and is owned by the Turner Interactive Group from Atlanta, GA. Since Turner also owns the online rights to all NASCAR video and audio, RaceBuddy is something that must be provided by Turner. In other words, pay Turner to provide the service or no RaceBuddy.

Thursday, RaceBuddy returns for both Gatorade Duel races starting at 2PM ET. You can access this feature by clicking here. RaceBuddy is easy to use and once you get the hang of it, really makes watching a race a lot more fun.

The program has multiple cameras from which to choose, including some not seen regularly on the broadcast. "Battle cam" is a camera that simply moves to the best racing on the track regardless of position. "Pit road cam" is always available to show pit stops of cars that might not make the TV show.

In addition to multiple video choices, there are also several team scanner audio selections. This allows the team audio that once again might not be selected for TV to be enjoyed by viewers choosing to listen. This feature worked well during the past season for TNT.

Finally, RaceBuddy bundles social media programs like Twitter, Facebook and MySpace together to allow users to close those individual windows and simply use RaceBuddy as a complete social media platform. About the only thing it does not have is email!

RaceBuddy is ad supported, so there may be short 15 second commercials played once and a while during the event. But, the bottom line is that the entire feature is free and fun to use.

This week, both the NASCAR on Fox and the ESPN TV executives held conference calls. Both networks confirmed that RaceBuddy would not be a part of their network coverage in 2010. Although talks were described as ongoing a couple of weeks ago, it appears that an agreement to bring this application to all of the Sprint Cup Series races could not be reached.

In this age of evolving technology and social media growth, an application like RaceBuddy is a positive for all the parties concerned. TDP will live blog the Gatorade Duels and include your reactions to using this online application.

Until then, please leave us any thoughts or comments you have on RaceBuddy. To add your opinion on this topic, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks!

17 comments:

Andrew said...

I'm confused. How can RaceBuddy be used for these two races on SPEED but not the races on FOX? Are the other races on SPEED (ie the All-Star Race) going to get RaceBuddy as well?

Great news for me, though, since I'll be stuck away from the TV all day tomorrow. :D

Anonymous said...

That's great news, but will they have the live pit reporter (like TNT did last summer)? That made all the difference....

Paul said...

I really like RaceBuddy. Tried it last year up at my kids house who had DSL. But I found I can't use it with my Hughes Satellite as the download bandwidth for a whole race exceeds the 'FAP' Fair Access Policy. This will put me in the 'penalty box' for 24 hours. They reduce your download speed to a crawl. And I have the highest download allotment next to 'business' package, which is real expensive. But it's a great way to watch a race!

Smokey_14 said...

What the heck? CWTS final practice just ended but no live blogging?

bevo said...

The first year of RaceBuddy wasn't important to me since I had the full version of HotPass but I thought it was a nice app for those without HotPass. Last year however with the scaled-down HotPass I found RaceBuddy to be a great addition.

Interesting that NASCAR can get involved with their broadcast partners when the subject is seen as an attack on those in charge of the sport but when it comes to an issue of serving the fans NASCAR hides behind the excuse of not being able to dictate to the broadcasters.

Guess it just depends on whose ox is being gored.

Anonymous said...

Just a guess...but probably because SPEED is cable/sat based and Fox is a broadcast network.

GinaV24 said...

Hey that's great news since I'm working and won't be able to watch the races, but racebuddy may let me be able to follow along.

I'm with Andrew -- I'm confused -- how is it OK to use for these 2 races, but not for Fox? Speed and Fox are joined at the hip, arent' they?

red said...

RB up & running! i suggest log in now before everyone else tries to & makes it stagger. audio is from the track.

PammH said...

JD, is this where we're blogging the Duals?

Daly Planet Editor said...

Sorry to be running late today, the live blog for the Duels is up!

Please click on the TDP logo and go back to the main page.

Photojosh said...

RaceBuddy is something I would pay for. Trackpass with cartoon cars jumping around a track? No way.

Get with it NASCAR. the new media world is here.

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Anonymous said...
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Daly Planet Editor said...

Would you mind if I ask what you get out of doing that?

We are pretty confused about it.

JD