Monday, June 21, 2010
Daytona's Coke Zero 400 Goes 3D At DirecTV and NASCAR.com
We have been talking about the rapidly expanding appeal of 3D to the sports television marketplace. Until today, the NASCAR TV partners denied any plans to use 3D technology this season. Well, the folks at Turner have changed all that.
Here is a portion of the release from Turner, NASCAR and the NASCAR Media Group:
NASCAR Media Group and Turner Sports announced today that NASCAR’s first foray into 3D programming will take place on July 3, 2010 with a special presentation of the Coke Zero 400 powered by Coca-Cola (TNT, 7:30 p.m. ET).
The 3D production, NASCAR’s first ever, will be made available through TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy3D) as well as through DIRECTV, and will complement a special television presentation on TNT, highlighted by the network’s groundbreaking signature Wide Open format.
NASCAR.COM will feature 3D feeds for the Daytona race in addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy) throughout the six NASCAR Sprint Cup Series races televised on TNT.
Turner, which manages NASCAR.COM, will also make the Sprint Cup Series race from Daytona International Speedway available in 3D through DIRECTV. In order to experience the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. Fans can go to www.nascar.com/racebuddy3D to get more information about the hardware and software used to view the 3D production online.
“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans,” said Jay Abraham, chief operating officer of NASCAR Media Group. “Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”
The 3D production on NASCAR.COM and DIRECTV will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.
“At Turner Sports we pride ourselves on innovation through testing, learning and exploring new products and technologies that can better serve our audiences on a multitude of platforms,” said Lenny Daniels, Turner Sports EVP and COO. “We see this as an opportunity to showcase our marquee primetime race in Daytona through our signature Wide Open format on TNT, as well as to learn more about 3D through this unique presentation online at NASCAR.COM and through DIRECTV.”
Well, that is an interesting first step into the world of 3DTV for NASCAR. There will be much more information coming along and we will update this page when it does. In the meantime, get those 3D glasses for Daytona!
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