Wednesday, July 14, 2010
Wednesday TV/Media Notes
Here is a Wednesday recap of some of the NASCAR TV/media topics happening now and on the radar for later this week.
Rusty Wallace has admitted what many of us suspected, that he is the "Dumbass" culprit:
“At the end of Friday night’s telecast, I made an unfortunate remark regarding Kyle Busch,” Wallace said. “There’s no excuse and I certainly know better. I would like to take this opportunity to apologize to everyone, including Kyle, for my mistake.”
“ESPN has spoken to Rusty and he understands his remarks were uncalled for,” ESPN said in a statement to SceneDaily.com.
The Wallace admission gets the other members of the TV team off the hook, but continues to keep the issue of using NASCAR owners as TV analysts very active.
Click here for the most recent update in the horrific US Fidelis scandal. As pictured above, Wallace assured NASCAR fans in TV ads that buying extended warranties from this company had his seal of approval. Apparently, there is plenty of "Dumbass" to go around where Wallace is concerned.
ESPN has no plans to make changes and both Wallace and Brad Daugherty will continue with their roles on the Nationwide and Sprint Cup Series telecasts.
On that note, it will be ESPN's Dave Burns who will get an opportunity to call the play-by-play on the Nationwide Series race this weekend from St. Louis, MO. Burns will be joined by Wallace and Ricky Craven in the TV booth. Both Burns and fellow pit reporter Vince Welch are going to be put in this role as ESPN continues to work on its NASCAR line-up.
Well, TNT went out this season with a whimper instead of a bang:
A lackluster run in the ratings for NASCAR on TNT concluded with record lows for the Lifelock.com 400.
TNT drew a 2.8 U.S. rating and 4.608 million viewers for the Lifelock.com 400 on Saturday night, down 7% in ratings and 4% in viewership from last year (3.0, 4.814 mil), down 13% and 10%, respectively, from 2008 (3.2, 5.129 mil), and down 30% and 28%, respectively, from 2007 (4.0, 6.365 mil).
This marks the lowest rated, least-viewed edition of the Lifelock.com 400 in the nine-year history of the race. As recently as 2005, the race drew a 5.7 rating and 8.958 million viewers. Ratings and viewership have declined each successive year. (from SportsMediaWatch.net)
Not sure if this is a statement on the Chicagoland track, the quality of the TV telecast or the time of the year. Anyway you slice it, not good news.
SPEED has jumped into the Legends world with coverage of the big race on Saturday night:
Dave Despain will host SPEED's live three-hour coverage of the inaugural Legends Million from Charlotte Motor Speedway on July 17 at 7:30 p.m. ET. Mike Joy, Larry McReynolds and Phil Parsons will call the race for SPEED with Matt Yocum and Marty Snider working the pits.
More than 300 drivers from 36 states and two foreign countries have registered for the one-of-a-kind grassroots Legends Cars race featuring a total purse of $1 million. The A-Feature winner is guaranteed to take home an unprecedented $250,000, while the final spot in the feature is assured $10,000.
This should be interesting, but three hours of Legends racing is a lot.
Finally, click here to read about a huge new partnership between some big hitters aimed at taking on ESPN's online prowess. This article is interesting because NASCAR.com is squarely in the mix. As they say, this could change everything. Thanks to Ken and our friends at the Sports Video Group for the article.
We will update any other stories that pop-up on Wednesday. The NASCAR Fan Council, classic NASCAR races on iTunes and more RaceBuddy this year are on the front burner.
In the meantime, please feel free to give us your comments on these topics. To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for stopping by.