Tuesday, July 17, 2012
ESPN Closes Tech Garage
Since 2007, younger NASCAR fans know Brewer for a very different reason. He has been stationed inside the ESPN Tech Garage at both Nationwide and Sprint Cup Series races carried by the network. ESPN made a larger commitment of resources to the Nationwide Series telecasts than any network before. That included Brewer's mobile garage and a full infield studio of three on-air personalities.
When coming back into the sport, then ESPN president George Bodenheimer called the Nationwide Series a diamond in the rough. Now, during season six, that diamond seems to have lost some of its luster. The network has confirmed that Brewer's recent hiatus from the Nationwide Series coverage will be permanent.
ESPN returns to Sprint Cup Series coverage in July with the Brickyard 400. The Tech Garage will also not be part of that coverage. This year the final seventeen Cup Series races will be without Brewer on TV.
"It has been a great feature of our NASCAR coverage," said a network spokesman. "We will continue to look for places to showcase the garage where appropriate."
That means that while ESPN did not sell the Tech Garage, the unit is parked. Unfortunately this also affects more ESPN team members than just Brewer. In addition to the camera crew inside the studio, the Tech Garage also had "runners" who grabbed damaged pieces of cars during the race and brought them back for Brewer to explain.
The upside of the Tech Garage was that Brewer presented information that was custom-tailored to each race. During the pre-race show, Brewer's role made a lot of sense and he could show-off the decades of knowledge he had about the sport. His timely reminders of what could go wrong often ultimately told the tale of the race.
It was once the green flag flew that Brewer's role became convoluted. At many tracks, the live action just did not lend itself to creating an opening that made time for Brewer's updates. Often, he became a presence on the air that seemed forced. There are only so many times that tight, loose and push can be explained to the same audience.
With the significant commercial load that NASCAR's TV partners carry, there was often just no natural break to insert Brewer into the coverage. Instead, forcing him in meant missing green flag racing while a technical explanation about a part failure or team change was done. It sometimes meant missing key pitstops while an update on a relatively simple topic was repeated once again.
Brewer's insertions into the live racing became a running joke, especially if there had been no accidents, engine failures or mechanical issues on the track. The producer was once again made to use Brewer who now had no choice but to once again repeat his keys to the race or a basic NASCAR topic.
Perhaps, Brewer's personality and knowledge were used best on the now defunct one-hour Monday NASCAR Now roundtable show. Brewer got feisty at the drop of a dime, never minced his words and kept the old school racing mentality that he developed in North Carolina on display. Host Allen Bestwick clearly loved it.
One truth about sports TV is that comfortable goodbyes rarely happen. Normally, parting is awkward and rarely done under circumstances chosen by the person leaving. This seems to be the case for Brewer, who quietly went on hiatus weeks ago and now will not return for ESPN's stretch run.
His on-air look was unique from his hair to his jewelry. He made no apologies for who he was and never got flustered under fire. It's too bad he never got a TV series that could show-off his knowledge about the sport to the fans and let his personality come out as well.
So, thanks to Tim Brewer. He kept a level head and sense of humor through it all and ultimately ESPN's NASCAR coverage was better off because of his presence. As they say in TV, see you down the road.
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