Nationwide Series Announcement Lacks Some Info

There is a big shift this season in NASCAR's second-tier national series. As fans know, Busch Beer is gone and coming on-board as the new series sponsor is the insurance company, Nationwide.

This transition is completely different from the NEXTEL-to-Sprint change that the Cup Series will undergo for the 2008 season. While that is the merger of two cell phone giants, Nationwide comes aboard out of the blue and steps directly into the NASCAR spotlight.

One key element for Nationwide in sponsoring this series is that all of the races are carried on the ESPN family of TV networks. That consistency is what NASCAR always wanted for this series, and what only ESPN can deliver. The media company has designated ESPN2 as the "home" of the Busch Series, with an occasional race stepping-up to both ESPN and ABC Sports.

After Nationwide came along, ESPN pledged support for the overall effort to turn this brand around and NASCAR pledged to get some consistency in the rules about who can compete in the series. NASCAR desperately needs to turn this series from a Cup practice session into a full-fledged national caliber racing series. 2008 is a pivotal year.

Along those lines, the ESPN PR group has a well-written press release out about the series, including the new schedule and the details of their efforts for this second year of live national TV coverage. The information details the extensive TV distribution and the high-tech electronic toys that the network will bring to their coverage.

While this press release is interesting for what it contains, it is much more interesting for what it is missing. Nowhere in the nine paragraphs of ESPN information about the Nationwide Series are there the names of the ESPN TV announce team. There is not even the name of one ESPN on-air NASCAR personality.

January 18th is the first day that the Nationwide teams take to the track at Daytona. So, it is now less than 25 days until the sport returns, and less than 50 days until the grind of practice, qualifying, and racing begins.

Back in October of this year, several of us began receiving email "tips" that Rusty Wallace was perhaps not returning to do all of the races on ESPN in 2008. One thing led to another, and that same day ESPN VP Norby Williamson put out a statement.

"Rusty Wallace is our guy," said Williamson. "We have a long-term contract with him and he is the voice of NASCAR on ESPN." In light of the current Nationwide press release, this begs one very good question. What happened?

The ESPN press release mentioned the Dish Tech Center, the Infield Studio, the Draft Track and ESPN Deportes, the Spanish language network. It described in detail ESPN's "multi-platform" approach to NASCAR. ESPN.com website traffic was up over one hundred percent they pointed out.

What ESPN forgot to point out was who would be calling the 35 live races...on ESPN.

Will Jerry Punch return for the Busch races as the play-by-play announcer for the entire season? Since Rusty Wallace has a long-term contract, why wasn't he mentioned? Where was Andy Petree, didn't he sign a multi-year deal with the network?

The reason these questions come up is because ESPN did an extensive job of promoting their NASCAR talent for the Busch Series in 2007. What changed? Is this simply the function of Christmas vacation and a wait for the New Year?

After an impressive first season on-the-air with ESPN, it should be interesting to see what role part-time driver Dale Jarrett will play in the Nationwide Series coverage.

Fans remember that DJ was limited to the Infield Studio in 2007, but often wound-up being the focal point of the telecast even from that location.

Along with Jarrett, fans watched the musical chairs in the Infield Studio until ESPN decided that Allen Bestwick would host the Busch Series pre-race show. Bestwick stayed off pit road, and also handled the Infield Studio duties during and after the races.

Despite his hard work in many substitute roles in 2007, Bestwick's "TV place" in the upcoming Nationwide Series could range from handling the play-by-play to going right back on pit road. It is TV...after all.

As the 2007 season wound-down, we saw Brad Daugherty get the opportunity to move up to the announce booth and call a Busch Series race with Rusty Wallace and Jerry Punch alongside. Daugherty changed the rather "dry" dynamic of the ESPN booth immediately with his inquisitive nature and his endless enthusiasm. It was almost like having a fan from the stands join the guys in the booth. It was kind of...fun.

Looking back at ESPN's first NASCAR season, one thing is certain. By the time that the Brickyard 400 rolled around for this TV announce crew in July, the primary on-air talent were fried. Even with a vacation, these same three guys were basically looking at around 33 Busch races and 17 NEXTEL Cup events.

50 races is a lot of races for one announce team. Throw in a bunch of practice and multi-hour qualifying sessions, and by late summer only one thing remained in the ESPN announce booth. Burnt toast.

Perhaps, ESPN will be a bit more flexible with the booth teams for 2008, and let other talent step-up during the Nationwide practices and qualifying. Even on some Busch Series events, Randy LaJoie brought a breath of fresh air to the series, and Allen Bestwick and Randy seemed to click in the booth. That Montreal memory is hard to shake.

We also saw Mike Massaro host the Infield Studio, and Brad Daugherty worked very well on live practice and qualifying. He asks good questions, which in turn make the analysts and pit reporters step-up to give good answers. Also on the ESPN crew is Shannon Spake, who co-hosted a TV series from the NASCAR infield a while back on the SPEED Channel. ESPN is clearly not lacking in available talent.

Later columns will talk about the changes in NASCAR Now and the Sprint Cup coverage on ESPN for the 2008 season. That is going to be interesting.

Now, the focus is on the struggling Nationwide Series, which clearly received short shrift from ESPN in 2007. Hopefully, we will all soon learn what announce team ESPN has assigned to their biggest NASCAR TV race package. It would have been nice if that info was in their first Nationwide Series press release.

That kind of makes one wonder if some things for 2008...are still in discussion.

The Daly Planet welcomes comments from readers. Simply click on the COMMENTS page below, or email editor@thedalyplanet.tv if you wish not to be published. Please read the rules for posting on the right side of the main page before adding your comment. Thanks again for taking the time to stop by and leave your opinion.

ESPN Audio Veteran Ron Scalise Will Be Remembered Fondly

(Updated 12/25/07 Please Read Comments) Word started to circulate through the sports TV community on Friday morning. One of ESPN's best known "crew guys" had lost his life late Thursday night in a single car accident on a Connecticut highway.

Ron Scalise was only 54 years old. In his decades of hard work on the road, Scalise had become an audio legend. As we said many times this season, the ESPN audio of the NASCAR races was outstanding. It had to be, if Ron was in charge.

Over the years, Scalise had moved-on to become what many consider the "audio guru" of sports television. He wanted to educate both the industry and the public on the incredible changes taking place in the audio side of the television world. The technical innovations that he helped bring to TV sports coverage will never be forgotten.

NASCAR fans may remember during the "old" ESPN days when Ron pushed the "natural sound" from the cars right-up against the announcers voices. Even though the announcers were actually high-up in an air conditioned booth, Ron still made them "talk over" the real sound of the race. It made all the difference in the world.

Remember loudly hearing your first "air gun" on a pit stop? How about the tires of a car squealing as it left pit road? When a car spun, hit the wall and you actually heard it hit...at home. That was Ron.

Few people in the sports TV business had the single-minded focus of Ron Scalise. As a part of his drive, he met and befriended many young people who were willing to work hard and learn the audio side of the business. One outstanding testament to Ron's influence can be read by clicking here for Frenchy's blog.

Ron influenced the importance of audio in almost every sports telecast, and he was able to do it because ESPN was on-the-air every day for 24 hours. As the network grew, Ron was able to pass along his belief that a strong natural sound "bed" should be a vital part of every sports event. Sports TV viewers grew to expect that if they saw it, they should be able to hear it.

In the middle of a screaming crowd at a Duke vs. Carolina game, ESPN viewers could hear the players sneakers squeaking on the floor under the basket. When Tony Hawk or Saun White tipped slowly off the lip and headed down the "vert ramp" at lightning speed, all four wheels of that skateboard made their way right into your home.

That was the whole idea. While the announcers told you about the action, and the cameras showed it to you, there was only one way to make it real. That was to hear it.

In my ESPN NASCAR days, it was Ron Scalise at one analog audio board behind a glass window mixing the entire race by hand. He sat in the same part of the TV truck as the Producer, Director, Technical Director, Graphics Operator, Assistant Producer, and Associate Director. It made for cozy confines, and rather stimulating conversation.

Decades later, Scalise was moderating seminars on how Digital Dolby Surround Sound should be used in major sports venues. His success was due to hard work and seemingly endless dedication to his cause. We can only hope that the generation of audio mixers influenced by Ron will keep his memory alive by passing on his passion for using audio to bring the event right into the viewer's home.

Ron Scalise won 14 National Emmy Awards and called Kenmore, NY his home. The sports TV world will go on, but it will never be the same.

Update: To post tributes to Ron, go to ronscaliseaudio.blogspot.com, a site that was set up for that purpose. There will be a memorial service on Dec. 26th in Southbury, and the address for the fund to help his children with college is posted below in the comments section. Thanks to everyone who took the time to share a thought.

The Daly Planet welcomes comments on this column from those who have something to add about Ron, and his work. Just click on the COMMENTS button below. Thank you.

The Daly Planet Interviews From 2007

This season, we wrapped-up a full year of NASCAR TV action by interviewing three of the most popular TV personalities here on The Daly Planet.

First up was Steve Byrnes, who has perhaps one of the busiest schedules of any on-air "talent." His appearance in the movie "Dale" and his memories of Dale Earnhardt Sr. were hot topics. To read his interview, click here.

Following Steve was his SPEED co-worker Wendy Venturini. Having just returned from her marriage and honeymoon in the Caribbean, Wendy sat down for a late night session of answering questions submitted by The Daly Planet readers. Please click here to see her answers.

Finally, we greatly appreciated NASCAR on Fox's Mike Joy stopping-by just before Christmas vacation to fill us in on his opinions on a wide variety of topics. Mike has a long and diverse history with all types of racing, and his answers reflected someone with a veteran perspective. To read them, click here.

The Daly Planet interview series will continue the week after Christmas with Krista Voda, the host of the Craftsman Truck Series pre-race show and the "new kid on the block" as a pit reporter for NASCAR on Fox.

We are still talking to a variety of NASCAR TV personalities to complete this "reader interview" series during the off-season. There will be an update shortly.

There are also some new stories involving the TV "faces" that you know from last season's coverage that are about to break over the next several weeks. After a short break of our own, The Daly Planet will return on Wednesday, December 26th.

To all the loyal readers of this blog, thanks for a great season. We received thousands of comments about the hundreds of hours of TV programming that was sent our way by the NASCAR TV partners.

This year will long be remembered for some very interesting TV moments. If you have a favorite single moment that you would like to share, please feel free...within our wonderful guidelines, of course.

The Daly Planet welcomes comments from readers. Simply click on the COMMENTS button below, and follow the simple instructions.