Wednesday, July 15, 2009

UFC Dents NASCAR's Chicagoland TV Ratings


Maybe NASCAR can work out a deal with the UFC next season about blockbuster pay-pre-view telecasts going up against a live Sprint Cup Series race. Apparently, waiting for another Chicagoland restart just couldn't compete with Brock Lesnar and his idea of fun for many TV viewers.

Here is the official blurb from Bob Pockrass over at scenedaily.com:

TNT reports that its coverage of Saturday night’s LifeLock.com 400 NASCAR Sprint Cup race at Chicagoland Speedway drew a 3.0 rating from Nielsen Media Research, 18.9 percent lower than the 3.7 rating it earned for the race last year.

Over at Yahoo! Sports, reporter Kevin Iole offered this UFC tidbit:

Pay-per-view sales are almost guaranteed to surpass 1 million and there is a chance that the final number would exceed 1.5 million, which would make it the biggest non-boxing PPV in history.

At about $50 a pop, the UFC was having a very good night at the exact same time NASCAR was struggling with boring racing. While restarts for various debris issues provided some late excitement, it looks like many viewers were already long gone.

So, this is the hand-off that ESPN gets from TNT for 2009. Despite a positive reaction to the TV production and Daytona's Wide Open coverage, NASCAR is struggling on TV and ESPN is wading right into the middle of it.

Hopefully, some storylines will emerge that can drive some viewer interest in the sport and get fans back to watching the live races. With more and more recording devices in the home, NASCAR is becoming an attractive program to record and zoom through to find the action.

NASCAR has moved to solve this problem with the new restart rules and it may well be the Brickyard 400 that gets fans back into the racing. Putting the leaders side-by-side on this narrow and high-speed track is going to change the very nature of the racing. It may also go a very long way to erasing the memory of last season's tire debacle.

ESPN will once again come at this final stretch with eleven on-air announcers, an infield pit studio and the tech center. The technical operations staff is tremendously experienced and the pictures and sound should be superb. It all comes down to the ESPN producer and director choosing the pictures to show and the stories to follow to bring the viewers back to the TV screens.

As we like to say here at TDP, it should be interesting to watch. To add your opinion on this topic, just click the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by The Daly Planet.

Kenny Wallace Is Tweeting "Shootout Style"


NASCAR has taken to Twitter like a fish to water. Free from the boundaries imposed on them by TV networks, NASCAR's on-camera personalities are almost all on Twitter and typing away like maniacs.

Just last week, TDP got in hot water for posting a Tweet from Michael Waltrip that suggested his Monday night This Week In NASCAR show may not return for 2010 due to low ratings. Waltrip got upset, some of his fans got upset and the funny thing was TDP became the target of that anger.

Now, Waltrip's friend Kenny Wallace posted on Tuesday the following:

Listen Up!..Nascar Sent Memos out to The TV Networks..We have to say Shootout Style...I know it's Crazy...But I saw The Memo With My Eyes.

Well, maybe the 140 character limit on Twitter caused Wallace to eliminate some of the reality behind the NASCAR information. Here is Nate Ryan from USA Today responding to some of the issues caused by the Wallace message:

Despite Tweet by @Kenny_Wallace, NASCAR apparently sent no memo demanding "Shootout Style". However, there were "terminology guidelines."

As the final seventeen races of the season approach, NASCAR is apparently trying to get the TV personalities to move away from some terms that have stuck for a variety of reasons.

NASCAR introduced the "free pass" and almost immediately it became the "lucky dog." Once the Car of Tomorrow was racing full-time, NASCAR suggested "new car" while many media members kept the COT term alive and well.

As fans know, NASCAR has used double-file restarts for a very long time. The difference this season is that the lapped cars go to the back and the entire field lines-up in order with the leader choosing either the inside or outside lane. The term that NASCAR suggested to make this clear for fans was "shootout style."

It was SPEED's John Roberts, Jimmy Spencer and Wallace on the two hour RaceDay show who began to have fun with the term. After a while, it was clear they were using it every chance they could get. As a result, fans told Wallace very clearly on Twitter during a recent RaceDay show that they needed a break.

Here at TDP, we have been using the term "new restart rules" because of the same "shootout style" overload. Maybe, we should leave it up to the fans to suggest some new terms that could apply for this as it spreads through the NASCAR series.

So, basically NASCAR was trying to remind the media members that the Car of Tomorrow is racing today. They also included the fact that the "free pass" does not mean that driver is a "lucky dog." No Aaron's gift certificates come with a wave-around in the truck series.

If you have any reaction to the "shootout style" issue, please leave us a comment. To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for stopping by.

Tuesday, July 14, 2009

Commentary vs. Cheerleading On Monday's NASCAR TV


By now, fans are used to talking about the two Monday NASCAR TV shows. However, this off-week for the Sprint Cup Series brought some new faces to the TV screen.

Veteran driver Boris Said and ESPN reporter Terry Blount joined regular panelist Ricky Craven on ESPN2's NASCAR Now. The program was hosted by Allen Bestwick.

The ESPN producers have mixed personalities on this program for the past several season with interesting results. This year, gone are the theme shows that have featured all three Wallace brothers, retired drivers like Terry Labonte and non-NASCAR reporters like Tim Cowlishaw.

In their place have been solid programs that offer a lot of information and commentary packed into an hour. The steady influence has been Bestwick. Click here for a reminder of the fan reaction the first time he hosted an episode of NASCAR Now.

Boris Said was surrounded by some pretty sharp cookies in Craven and Blount. As an infrequent visitor to the program, Blount held his own and offered some solid first-hand observations on issues from post-race tempers to Tony Eury Jr. being at the racetrack and talking about the other Junior.

"I stood there with him (Eury) for at least twenty minutes," said Blount. "There were times where I actually thought he was going to break-up. I think he is hurting, really hurting, about what happened there. But, he did agree it was time for them to split up."

Craven and Said often disagree and have very different styles. On this program, it can be a positive to have different views on the same topic. As expected, Craven and Said often saw things rather differently.

"With these double-file restarts, there are going to be a lot less Christmas cards going out," joked Said about the Chicagoland issues. Craven said the new tendency for drivers to try and get spots back in just one corner "is a recipe for disaster."

When the discussion turned to Kyle Busch's Sprint Cup problems, Said and Craven also had different opinions. "I think it's partly because he races so much," said Craven. "The fact is that if you are going to beat Jimmie Johnson for the Sprint Cup Series title, I'm afraid you have to give some more attention to these guys in the car during practice. If you don't, you risk having a weekend like he had."

"I disagree, Ricky," exclaimed Said. "Last year he (Busch) raced like every single weekend and he did great. But, what's different this year is there is no testing. I think the teams that have the engineers and the computer models have a clear advantage."

Mark Martin appeared by satellite from his Florida home. Unfortunately, Bestwick was the only panelist who got to ask questions. I am told this is a logistics issue, but any interview is more diverse when all the panelists are allowed to participate.

One thing sorely missing from This Week in NASCAR on SPEED has been a live interview. After eliminating a panelist and having only two voices on the show, the lack of an interview means lots of video played back between discussions.

Chad Knaus and Michael Waltrip were joined this Monday by Ralph Sheheen filling-in for series host Steve Byrnes. After teasing that Byrnes needed SPF-55 sunblock on the beach, Sheheen turned his attention to the Chicagoland event.

Waltrip brought his sense of humor and Knaus his eye for detail, but there was a whole lot of NASCAR cheerleading going on. "If you are a racing fan, you could not have been happier with the way that race developed at the end," said Knaus. "It's cool, it's fun, it's what people pay to see," exclaimed Waltrip. "And we are providing it."

"Lot easier to be saying how crazy it was when you know you are not doing it full-time anymore at the end of the season," said Sheheen to Waltrip. Point made.

Knaus was left to explain how his Hendrick teammate Mark Martin ran away on the track. His response was a reminder that this season the COT has been mastered by many teams and the competition and frustration levels are higher than ever before. "Don't you want all your stars mad?" asked Waltrip. "You want them to be on the chip."

Where Kyle Busch was concerned, Knaus suggested it was up to Joe or JD Gibbs to step-in and rally the troops on that team. "You don't know where leadership is going to come from," added Waltrip. "Somebody better step-up or one of our premiere teams ain't going to be chasing for a championship."

Sheheen wound the program down with a discussion of Indy. Waltrip used it for some humor. "I remember in 1995 when Dale Earnhardt Sr. won The Brickyard the year after Jeff Gordon had won it," said Waltrip. "And Dale said he became the first man to win The Brickyard." For veteran fans, the look on Knaus' face resembled that of Allen Bestwick on the vintage days of Inside NEXTEL Cup.

Gordon took some more teasing when Sheheen mentioned that Waltrip was going to be working on SPEED's Camping World Truck Series race Saturday night while most of the Sprint Cup teams are on vacation.

"Jeff Gordon goes to St. Tropez and Chad Knaus to the West Indies. I'm going to Sparta, KY on my off-week," said Waltrip.

NASCAR fans got two hours of TV on Monday that gave them lots of information and commentary. It certainly is interesting to see how the style of these shows continue to go in different directions even as they cover the exact same topics.

What program did you like on Monday and why? TDP welcomes your comments. Just click on the comments button below to add your opinion on this topic. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by.