Tuesday, March 4, 2008
SPEED Adds Two New Entries To The NASCAR TV Field
Only several weeks into the NASCAR season, SPEED has launched two new NASCAR-themed programs. One will debut this weekend in Atlanta.
NASCAR In A Hurry will slide into the thirty minute slot before RaceDay. The theory of this thirty minute program is to highlight the events of the past 48 hours. In launching this show, SPEED's VP of Programming Steve Craddock summed it up this way.
"In today’s fast-paced world, it’s difficult to find time to watch all the NASCAR programming and a bit unrealistic to think anyone can," Craddock said. "There are a lot of exciting and pivotal moments at the track each weekend and NASCAR in a Hurry will give the viewers the best of SPEED and NASCAR over the past 48 hours. SPEED will essentially DVR the greatest moments of the weekend and bring viewers up to speed on what they’ve missed since the garages opened earlier in the week."
Hosting this show will be Truck Series pit reporter Adam Alexander, although SPEED will rotate a number of on-air talent as hosts during the season. It should be interesting to see how this program works to be different from RaceDay as it begins a season-long run.
SPEED's second new TV series is only a six episode project premiering on March 23rd. NASCAR Confidential will be a one hour high-end post-produced program that looks at NASCAR from the perspective of several different people during the exact same time-frame. It does sound interesting.
The first episode is focused on the Daytona 500 of this year. Cameras follow still photographer T. Taylor Warren, team owner and NASCAR wife DeLana Harvick, driver Ryan Newman and Jay Howard who organizes the pre-race festivities. What a mix that of personalities that represents.
At the end of last season, we heard Brian France say that he wanted SPEED to develop more NASCAR TV properties as a part of being a "TV partner" with NASCAR. The network certainly has follow-up on that mandate. For fans of the high-end weekly shows that used to be on SPEED Monday nights, the creation of NASCAR Confidential is a positive move. It remains to be seen if fans need another thirty minutes of NASCAR highlight content before the two hour RaceDay.
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