Monday, April 28, 2008
DEI Plays Host To Manske And Punch
ESPN continues to demonstrate its commitment to NASCAR this season by dedicating a special one hour Tuesday edition of NASCAR Now to Dale Earnhardt Sr. at 6PM Eastern Time.
Down at DEI in Mooresville, NC there will be a day-long celebration of the life of Dale Sr. that will include the fans. This is the seventh such tribute that the company has hosted.
Jerry Punch will be the emcee for the event, and then will join Nicole Manske on-site at DEI for the show. On the guest list will be the current DEI drivers, including Mark Martin. Also on hand will be ESPN analyst Andy Petree. Martin and Petree should be able to continue to tell Earnhardt stories from their many adventures over the years of racing with Senior.
Max Siegel, the top executive at DEI will also be along. He should be able to give fans a great perspective of what is currently going on at DEI in terms of both the racing and the many other outside ventures. It is well-known that one of Siegel's agendas is to "expand the brand" and grow the company in non-racing activities.
Following the expansion of the Monday NASCAR Now to one hour, this special is a nice touch as ESPN begins to stretch the full power of its NASCAR "legs." There are many on-going NASCAR stories relating to hard news and many personality-driven stories that are currently not being covered by any of the NASCAR TV partners.
While SPEED has chosen to focus on the weekend racing activity at the tracks almost exclusively, ESPN is on the air daily. Unfortunately, the network continues to avoid establishing a NASCAR studio facility "down south." Special programs like this one might wake the network up to the fact that there is an entire industry working everyday within a fifty mile radius of shops like DEI.
An ESPN studio in the Mooresville area would create more quality NASCAR content that the network can imagine. It would serve multiple ESPN networks, and be a big hit with the fans.
One can only hope that more on-site programs like this Tuesday special will begin to originate from the area that almost all NASCAR teams call home.
Update: For those of you asking if Ms. Earnhardt will be appearing on NASCAR Now, that will be up to her on Tuesday. Currently, she is not on the guest list for the program. Thanks.
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