Saturday, August 23, 2008
TV Commercials Get Viewers Steamed
Normally, we talk about the content that the TV networks offer as they show hundreds of hours of programming that documents the NASCAR scene for eleven months.
Several years back, the TV commercials run in these NASCAR programs began to star the drivers and even the crew chiefs. Advertisers had discovered that these familiar faces sold products and inspired brand loyalty the likes of which they had never known.
Now, NASCAR's economic struggles find sponsors who do not participate in the sport on a full-time basis. Companies like Planters, Old Spice and Go Daddy are sometimes "in" and sometimes "out" on racing weekends.
This past weekend found all three of them "in" and offering commercials that did not sit well with some TV viewers. Since these companies are not in the sport's TV broadcasts all season long, they do not make NASCAR specific commercials with drivers and racing themes. Instead, they imported some other commercials from the entertainment side of the cable TV world.
While Tony Stewart may be fond of Old Spice as a sponsor, many emailers were not fond of the half-man/half-horse character who was standing supposedly naked in the shower. It got creepier when he put his Old Spice combo bodywash/shampoo container on his own man/horse rear-end.
The creepiness reached a fever pitch when his beautiful and normal wife/girlfriend walked-in and stood next to her naked horse/guy/boyfriend/husband thing. Yes, he was a good provider. Not sure what program, network or TV series this commercial was intended for, but good luck on impressing NASCAR fans with the Centaur approach.
Nothing has lit-up the email like the Planters Peanut company commercials. A quick check of NASCAR will tell you that about half of the fans are female. Perhaps, the best way to sell them peanuts is not to have an "ugly girl" smear herself with "Essence of Peanut" and then walk around town while men get run-over and fight just to be near her.
See, she would be nothing except an "ugly girl" if she did not smell like peanuts. Somehow, I just don't think those NASCAR peanuts are flying off the shelves. Perhaps, 2009 might find Planters back in NASCAR with a different advertising agency and commercials.
Over the past several years, a very obnoxious company called Go Daddy has been making a name for itself in two ways. First, it has thrown a lot of money at celebrities and secondly it has produced some of the most sexist and borderline profane commercials every made. This weekend NASCAR fans got a little taste of both.
It was Disney-owned ESPN that showed several different Go Daddy commercials in the two NASCAR races. Some featured Dale Earnhardt Jr. and others who promoted the Go Daddy website services. It was another non-NASCAR commercial that got the email smoking and the parents upset. Once again, where this commercial originally aired may tell the real tale of why and how it wound-up on ESPN.
Two male actors were involved in some office conversation that was totally harmless as presented. Then, the suggestions began where this commercial was headed as the guys talked about "doing" various women. Of course, it meant looking them up on the computer.
The joke concluded as a female office worker walked by just when one of the men was saying that he "already did his mother." The female yelled "pervert" and that was the end of that. This Go Daddy company is really a class act.
Perhaps, we could get Go Daddy and Planters together for a seminar on female NASCAR demographics while the horse/guy/thing waited outside. He does not seem to be very shy about showing off his bodywash/shampoo shelf in public.
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