Tuesday, January 27, 2009
Still Waiting On TV Issues From Sprint Problems
Click here for the official word from NASCAR.com about the massive layoffs just announced by Sprint, the title sponsor of NASCAR's top series.
Sprint has deep ties to all three of the TV networks involved in broadcasting the series and the Chase for the Championship. Advertising, sponsorship and integrated marketing efforts are everywhere in the sport.
Story links, just click on the title:
Kansas Star - Video story on Sprint layoffs.
USA Today on Sprint's cost-saving measures.
As this story continues to develop and the media ramifications become apparent, we will update this post. Please feel free to leave your comments on this topic below.