Thursday, March 19, 2009

Camping World Races Get 3PM Timeslot On SPEED


NASCAR's official announcement of the 2009 TV package for the Camping World regional series can be read by clicking here.

The good news is that 22 races will get tape-delayed coverage on national TV. The bad news is that 3PM on Thursdays is going to be the timeslot for all of them.

SPEED will once again be the network carrying the coverage. The TV package will actually be produced by The NASCAR Media Group.

SPEED and NASCAR are essentially submitting this to viewers as a "DVR Theater" presentation. 3PM on the East Coast and 12PM on the West Coast are traditionally times when most folks are at work. The message is clear, record it or miss it.

There has to be a better media platform for these regional series than SPEED at 3PM on Thursdays. Recently, SPEED announced it was going to carry tape-delayed AMA motorcycle racing on Saturday nights in primetime in two or three hour time blocks.

Whether the NASCAR product is offered online, syndicated to regional sports networks or moved to a better timeslot with a cash infusion from NASCAR, something should be done. The teams and tracks are looking for media exposure at a crucial time in the sport.

The 7PM timeslot Thursdays on SPEED is dedicated to what the network calls "lifestyle programming." In April, SPEED will feature re-runs of the former MTV Pimp My Ride series

The repercussions of another season of substantially meaningless TV for the Camping World regional series could be much more serious than last season. Just how many fans remember to set the DVR or VCR for 3PM on Thursdays is yet to be seen.

One thing is for sure. No casual TV viewer at 7 or 8PM will be surfing through the channels and bump into NASCAR racing from these rich and diverse series. That is just a flat-out shame.

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16 comments:

SonicAD said...

Definitely a step back from last year. It doesn't look like HDNet stayed on at all this year, and they carried several live races from these series, and had pretty good coverage of it. I'll take this over nothing though.

Sophia said...

Say What??????????????????

3pm? Why doesn't SPEED change it's name since CLEARLY the racing stuff is a serious after thought to them now.

Why not call it FAKE REALITY SHOWS AD Nauseum in prime time.

*sigh*

I am so disappointed that they keep burying the racing stuff for what you so GENEROUSLY call "lifestyle shows".

Anonymous said...

HDNet dumped out of its contract, which reportedly did not go over well with NASCAR at all.

I, too, will take SPEED's coverage over nothing.

But if SPEED is going to keep running non-speed-related shows in prime time, they really should change their name and they ought to be come with a new slogan

...like, "Hey, we're better than nothing."

Anonymous said...

Hey, something is better that nothing. And they're coming up to our little track to tape our East series race!!!

Anonymous said...

SPEED is trying to cater to MTV fans, not real race fans. Too bad the only people that can find or want to watch SPEED are mostly auto racing/NASCAR fans who flip on it almost every night hoping to get something NASCAR or close to it and instead get some lame show and switch it off.

Vicky D said...

Oh no another race to try to remember to record.

Dot said...

OK dear Sophia, you need to come up with clever call letters for SPEED.

What are they thinking? Yeah, we can DVR the races but, it doesn't mean we're going to watch them. Are others like me with good intentions of watching something saved and then erasing w/o watching it?

JD, I saw, heard or read sometime back that the Neilsens were going to start counting shows being taped in their viewer numbers. Has that happened? Or is it still live viewers?

Anonymous said...

And they're coming up to our little track to tape our East series race!!!

Yeah, but if you're at your "little track" for the race, it doesn't matter if the thing is on TV.

Anonymous said...

JD, I saw, heard or read sometime back that the Neilsens were going to start counting shows being taped in their viewer numbers.

Keep in mind that you still have to have a Nielsen meter or diary for that to count.

Sophia said...

Dot

Wow..you are catching me on a very slow day...best I can come up with for SPEED is to leave the "S" out of the name.

Since SPEED whizzed away ALL THE GOOD racing shows it USED to have, gone.

:)

But that's not a nice nikname..so will have to come up with something else..I love the guys on the network with racing!!!..just detest the PD choices for the station!

Or maybe they should call it SPED..A past tense and a past participle of speed since the station is RARELY about 'racing' between infomercials, junk shows and extraneous racing shows full of bloatware (self promotions)

And again, this is NOT a diss of the boys in front of the camera or running the camera but the powers that be that need to be "The powers that been"...I don't even know what the last statement means.

Off to take the foil out of my hair and check my roots!!
= :-)

Dot said...

@ Anon 8:28, yes, I realize that. My question was do taped things count in the numbers?

@ dear Sophia, SPED is a good one. PEED is funny but, I have to agree with you that it's not nice for the reasons you stated.

Deborah said...

As a Steve Park fan, I follow the East Series... or at least try to but it's getting increasingly hard. Showing an one hour tape-delayed condensed version of the races weeks after they took place is all but useless to me. I have very little interest in watching heavily edited versions of races for which I already know the outcome. On top of that eastseries.com which used to do detailed coverage of every race, will no longer be doing so. To their credit Nascar.com is going to offer lap-by-lap coverage of every East and West race this season but it just seems like the Camping World Series are getting less attention and exposure at a time when they could use more of it, and it makes it tough for us fans who want to follow the racing in those series.

Anonymous said...

Nascar can't get their times right at all.. It's now 3pm EST for the Truck Series?? Lol.. I'm at work and I'm NOT messing with recording it.. But, this goes along with running Cup races until after 10pm SUNDAY night when my family is setting down in bed for the work week here on the east coast.. Never have I seen NASCAR make so many mistakes.. They are turing their back on everyone on the east coast with these 6pm starts on a work night in the Cup Series.. Notice I don't use the advertisers names? That's because they will be different soon enough and it's easier that way.. Back to trucks, who wants to watch a race they already know has won? That, is the ultimate in bordum to me..

The J said...

im not affected by this because im usually home by 3 but they really should have tried harder to schedule a better time

Anonymous said...

West Coast Diane said....

While 1 hour from sadly arriving home from our Daytona trip :-(

Dot...ditto on having good intentions recording stuff and not watching. Have gradually been deleting a number of "race" things as we were returning home.

To make matters worse...this week off after only 4 races deflates the excitement of starting the season. Not sure which "genius" came up with that. Reduces my enthusiam to "watch" anything I recorded. "Ouf of sight, out of mind"!

Bobby said...

It turns out now the AMA Pro Racing motorcycle racing on Saturday night experiement has failed. Fan complaints led to Speed and Daytona Motorsports Group agreeing to abandon the Saturday night slots and go to move to same-day coverage and likely more live races, plus live coverage of the three major international road races (the World Superbike race in Toele, Utah on Speed, and the MotoGP class for the Red Bull United States Grand Prix at Laguna Seca (MotoGP class only races, on Fox) and the Red Bull Indianapolis Grand Prix (MotoGP on Fox, 125 and 250 on Speed).

That leads to the story of "Pimp My Ride" reruns -- MTV Networks (which did the show) provides some of Speed's original programming, as the MTV and NBC Universal jointly-owned Alliance of Action Sports produces the television broadcasts for DMG's AMA Pro Lucas Oil Motocross Series. Speed often airs live coverage of AMA Pro Motocross live.

The Camping World Series' 2009 season-ender, the Toyota All-Star Showdown (the "national championship" race for the two series that is non-points), will be live on Speed (January 30).

The Camping World races need better exposure because it helps -- the Modified race will air on same-day tape that leads to the Truck race.