Saturday, October 17, 2009
Drivers Use TV To Deliver "Think Pink" Message
It's a message that is very close to the hearts of Elliott and Hermie Sadler. Their mother Bell is still with us after a brave battle. It's a cause that picked up steam with the reality that prevention can be relatively easy and directly save lives. NASCAR is set to make a statement this weekend. Here is the reason why:
Susan G. Komen fought breast cancer with her heart, body and soul. Throughout her diagnosis, treatments, and endless days in the hospital, she spent her time thinking of ways to make life better for other women battling breast cancer instead of worrying about her own situation. That concern for others continued even as Susan neared the end of her fight. Moved by Susan’s compassion for others and committed to making a difference, Nancy G. Brinker promised her sister that she would do everything in her power to end breast cancer forever.
That promise is now Susan G. Komen for the Cure, the global leader of the breast cancer movement, having invested more than $1 billion since inception in 1982. As the world’s largest grassroots network of breast cancer survivors and activists, they are working together to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure®, and generous contributions from our partners, sponsors and fellow supporters, we have become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
Five Sprint Cup Series cars are going with pink wrappers this weekend at the Lowe's Motor Speedway. Drivers running these pink paint schemes are Kyle Busch, Elliott Sadler, Bill Elliott, Michael Waltrip, and Bobby Labonte.
In the Friday night Nationwide Series race the three Braun Racing cars will also run pink schemes. Brian Vickers, Reed Sorenson and Jason Leffler will have new colors with the full support of their regular season sponsors.
Terri Miller is the Vice President of Marketing for Great Clips, the primary sponsor on the Leffler car. Her words really drive home the importance of this cause.
"We are so proud of Braun Racing for taking the opportunity to "go pink" and focus on this cause that affects so many people around the world," said Miller.
"Having been diagnosed with breast cancer almost two years ago personally gave me a new perspective on the importance of awareness and all the ways we can fight this disease and find a cure for our daughters. Great Clips is very happy to be a part of this effort and look forward to seeing the pink No. 38 on the race track."
Make no mistake, this is a grassroots effort that will bring millions of dollars in national TV exposure to this cause. The most impressive thing to remember is that these are completely separate NASCAR teams. Different businesses with different sponsors that have managed to all arrive at the same place at the same time for a good cause.
Here are some additional resources for those who are interested:
Click here for the Susan G. Komen for the Cure homepage.
Click here for the Passionately Pink homepage to get active in the cause.
Click here for the Circle of Promise homepage to educate young women about this disease.
Half of all NASCAR fans are female. They are our wives, mothers, daughters, relatives and friends. Thanks to all the Nationwide and Sprint Cup Series teams that took one weekend out of this very long season to focus national attention on this deserving cause.
TDP welcomes your comments on this topic. To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thanks for taking the time to stop by, join us for a live blog of the Nationwide Series race on Friday night.