Thursday, February 4, 2010

TV Networks And Internet Set For "Media Day" Battle

The dynamic of NASCAR and the world of new media technology continues to unfold as the Daytona International Speedway prepares for media day.

This is a tightly controlled progression of drivers trudging through the media gauntlet. Aside from various print and radio interviews, there will be three different media companies presenting video of the event. Two of them are active NASCAR TV partners and the third is an online group. is operated by Turner Interactive from Atlanta, GA. Among other things, this group holds all the rights to NASCAR video on the Internet. Yes, they control what video is allowed to be posted anywhere, including YouTube and other sites.

This year, will be originating a live online webcast beginning at 8AM ET. Click here for the direct link to open that window. Hand-in-hand with NASCAR, the website should be able to supply fans a full day of interesting pictures and sound.

Here is the official information on this coverage:

NASCAR.COM is set to bring fans an unprecedented seven consecutive hours of live coverage from Media Day, beginning at 8 a.m. ET Thursday. Hosts Marty Snider, Matt Yocum, Larry McReynolds and Shannon Wiseman will cover the Media Day action.

Fans can participate in Media Day by submitting questions via Twitter for the hosts to ask drivers as they cover the Media Day action. Submit questions for your favorite driver at NASCAR's Twitter account:

So, the first team out of the blocks and "on the air" with coverage will be the in-house crew from NASCAR itself. This will allow fans away from a TV to gain access to exactly the same content being offered to the mainstream media.

Meanwhile, ESPN is scrambling to get this season started on a good note after the rough end to 2009. ESPNEWS will present three hours of live coverage starting at noon ET with Nicole Briscoe hosting from Daytona.

Mike Massaro will be back in the ESPN studios and Ricky Craven will be along to offer his comments on the topics of the day. Segments with Craven and Massaro in the studio will allow Briscoe in Daytona to get reset with the next guest.

This is a nice big block of time for ESPN to dedicate to the sport. Later, at 6PM there will also be a full thirty-minute version of NASCAR Now on ESPN2 with the same cast of characters. The 6PM start time is to avoid conflict with live Bud Shoot Out practice being televised on SPEED at 5PM for one hour.

Speaking of SPEED, John Roberts and Wendy Venturini will offer a recap of the media day activities airing at 7:30PM ET for ninety minutes. SPEED is skipping the live coverage to basically promote itself. NASCAR Live at 4PM will feature a host of SPEED announcers from Dave Despain and Ken Squier to Steve Byrnes and Jimmy Spencer. Expect everyone to say hello and offer a thought or two on the new season.

Since SPEED is airing both Thursday Shoot Out practice sessions at 5 and 6:30PM, it leaves little room for media day content until later in the evening. The complete TV schedule for the entire weekend is on the right side of the TDP main page.

It should be a very interesting media day with one marathon online webcast, one live cable sports news channel telecast and one edited primetime cable show of exactly the same content. Keep that in mind...exactly the same content.

This post will serve to host your comments about the three sources for media day video on Thursday. Please tell us what you watched, how you enjoyed the content and whatever other observations you have on the presentations.

To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thank you for taking the time to stop by The Daly Planet.


MikeC said...

Definitely going to be a busy Thursday. All of the media day addition to the visual outlets, Sirius NASCAR Radio will also be broadcasting live throughout the day from Daytona during Media Day, interviewing nearly all of the drivers.

Also, there'll probably be some eyes on ARCA practice to see how Danica's doing. Then, of course, all the practice coverage and the Shootout starting lineup show. Great way to start up another racing season! Definitely looking forward to using all the media outlets at my disposal!

Hotaru1787 said...

Tried it last year, couldn't sit through everything.

8AM!? I'm hardly ever up that early and I'm not going to get up just to wait for my drivers.

It's bad enough when they cover things this long on tv. But on the plus side... new pics of everyone!

Lou said...

i am ready, will be watching online in just a few hours from now. VCR is ready, picture in picture is ready, HD is here. approx 12 inches of snow forcast for DE starting Fri night. will be glued to the couch and working the grill. Hope that this will be a good start for nascar in 2010. if not we will let them know.

Cooter said...

ESPNews is not offered by our cable company. I'd be more upset but I rarely like anything produced by ESPN anyway.

The "media" folks should have an easy day. They'll dwell on Danica Patrick and gush over Juan Montoya. If time permits, mention will be made of Dale Jr.
While those three get all the attention during the season, other drivers will do the winning.

Anonymous said...

It sounds like we are in for another season of the Nascar dog and pony show.

glenc1 said...

have to work today but hopefully people can update here on what's going on. BTW, that Dave Despain special was very good if anyone hasn't seen it yet.

Anonymous said...

Hey y'all. Glad to be back. Sooo looking forward to shootout practice. Hope all of Nascar Nation has a good season.

Word Veri: Unovescu wasn't that some Soviet era Balkin dictator? ;)

West Coast Diane said...

Well. We are at an RV park, about 2 miles from the track (go to track Sat morning). We are parked in a wide open space with trees strategically located so our sat dish isn't working! Which means, more importantly, we don't have a DVR!

Cable doesn't have ESPNEWS, so won't be watching. We do have Speed and ESPN2, so will catch what we can.

Do have laptop on, so that part is cool.

PS..How do people watch live TV all the time?....LOL!

Donna DeBoer said...

This is where Twitter really shines. Like an index to today's events... plus commentary... IF you are subscribed to the right feeds.

JohnP said...

Looks like Speed has a great line up for today. Will be watching them from 5pm on. ESPNEWS, well I'm glad there dedicating 3 hours to it. Good for them. Don't have the channel, but good for them. Can't wait for practice to start!!

Jack from PA said...

Liking the coverage on ESPNEWS. Mike, Ricky, and Nicole all look eager to get the season rolling. Kudos to ESPN for giving NASCAR a few hours of TV time for media day, especially in the midst of all the Super Bowl hype.

Bobby said...

Wow. Big one coming. The 1/3/7:30 start time has been adjusted.

As I had predicted could happen, a track West of the Mississippi that had a Noon start has successfully plead its case to NASCAR, and instead will start at 2 PM.

Texas asked NASCAR to start their races at 2 instead of Noon, and NASCAR has agreed to the move of both races to 2 PM green flags.

Anonymous said...

Moving the Texas start times shouldn't be a surprise. I'm sure you will see more tracks try to shift their times later as well once they see the decline in ticket sales and ratings. The 11 am start for the Nationwide race in Texas last fall was a total disaster.

Delenn said...

It is the Thursday before the Bud Shootout, and there is no live coverage available in the UK other than streams ;-(

NorCalFan said...

Quite a busy Thursday. I recently retired (however, not old enough to collect SS or get senior discounts yet) so this will be my first season I won't need to DVR qualifying and practice sessions to watch after work.

I enjoyed having the different media sites available. Drivers were cycled from tv interview to webcast or vice versa. Enjoyed listening to Craven's insight on each driver's outlook for the 2010 season. On the webcast, Kyle B was informed by TNT's Marty Snider that he was currently the favorite in Vegas betting to win the 500.

Going to DVR Despain's special but watch the Shootout practices live.

I'm ready for racing to start.

Anonymous said...

FYI - The Texas start times will be 2 pm LOCAL, which is 3 pm Eastern, which keeps it within the 1-3-7:30 parameters. At least, I think that's what I read earlier.

Sophia said...

Sorry to hear about Richard Petty's wife, Lynda. Prayers & thoughts to her recovery from Central nervous system Lymphoma.

Hotaru1787 said...

Did watch ESPNNews'coverage (while bouncing 'tween two different rooms getting pics), then when I could no longer do that, watched the end of the online coverage.

Missed David, but enjoyed what I did see.

Lee said...

JD, the way I figure it the current TV contact runs out in 2014.(?) As you may remember, I believe that NASCAR is preparing it's house to take over the contract completely. We all know that many of the Speed folks are actually employed by NASCAR Media Group and with that team, trained and in place the shift will be smoother.
It's fairly obvious that the marriage with ESPN has gone sour and the NASCAR is cozy with Fox and Turner. So, it's a no brainer. I would do the same thing if I could save 7 Billion bucks too! What do you think?

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Chris from NY said...

Another Kyle Busch fanboy. Get off the site and subscribe to his if you like him so much.

Something's going to happen to Busch tonight. If a big one happened in first practice, a bigger one is probably on the way.

Sophia said...

little disappointed in SPEED's camera work today...earlier big crash during 1st BShoot out on a ZOOM CAM and missed a huge crash LIVE...

Then on second show, stupid graphics up FOREVER on screen as DW is talking about a wreck...SHEESH.

ESPNitis. Deja vu all over again.

Glad I decided to go to Mardi Gras gig DURING DAYTONA 500 now if I am going to be annoyed with the SPEED/FOX camera crew.

If I am willing to miss DAYTONA...that ain't good. But today's camera work CONFIRMED I made the right decision. Will tape the race.

That said, I LOVE the FOX Guys back in the booth but as we learned last matters NOT who is in the booth if the camera work does NOT STAY on the action. :(

Anonymous said...

I know people have their issues with DW, but I really prefer the way he dissects what is happening on the track. I just think he's head and shoulders above Dale Jarett. I'm listening to him discuss the closing rate of the cars with bigger restrictor plates and how that might be causing some issues. I just don't feel like we get that type of thing from the ESPN crew consistently.

The Loose Wheel said...

Sophia, its the first day back!

Have faith!

I have to agree with the DW analysis. He has certainly stepped it back up to where he was early in the FOX contract after some rough years the past several, the last 2 have been A+ for ole DW.

Expect alot more of this next week in Duel practice as well as the Duels.

Daly Planet Editor said...

Pretty darn good effort by the gang. Long day.

Nice to see ESPN back with a big effort. Nicole Briscoe is still getting better in the NASCAR world.

SPEED up next at 7:30PM.

glenc1 said...

whoa...that'd be Mike Joy calling out Shawn Courchesne...way to go, Mike!

Sophia said...

I'm enjoying DW and the guys immensely.

I was fixing dinner and missed WHO wrote the column dissing Schrader being in the Bud Shoot out? Schrader still has more passion and personality then many half his age!!

Go Kenny!

West Coast Diane said...

While doing housekeeeping in MH, listened to Media Day online at Then went to to listen to Arca pratice. Didn't use TV until practice for Bud Shootout. Made for an enjoyable day!

Do love the FOX booth as long as DW doesn't go nuts over a particular driver or start hawking stuff :-) Agree with anon @6:38...DW provides lots of insight and info. Never get that detail from ESPN. Are you listening ESPN?

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Daly Planet Editor said...

So, what's the point of all that flooding?

Anonymous said...

9:00PM - Bud Shootout Selection Show on SPEED: Steve Byrnes hosts with Kenny Wallace and Rutledge Wood also on the program.

Did you fail to mention this was tape-delayed or is SPEED pulling a fast one?

The "Live Draw" is at 8pm ET....

The Loose Wheel said...

JD, do trolls ever have a legit reason?

I'm staying away from as much media hype as possible. I did catch a bit from tho. That was fun hearing from MWR drivers, Denny, Ragan, etc. but a whole day of that was out of the question.

Sounds like NASCAR is making grounds online though, I think all the NW races are being streamed this year again so thats a plus too.

Anyone else fed up with Danica. Pulling for Allie Owens this weekend big time! just blow the hype train right outta the water! =)

Oh, and I will say this now, turns out I was WRONG about the top 35 thing...the teams that should have and were expected to die, clearly did not.

Im disappointed NASCAR continues to screw that one up but alas, what's a season without complaining lol

Daly Planet Editor said...

SPEED promoted the 9PM draw a live and it is not. Happens at 8PM.

I will follow up on that one for sure!

Haus14 said...

I agree with Lee as far as NASCAR's big picture plan. You don't put that much money into state of the art HD studios to just do Race Hub and random broadcasts from time to time. There are enough NASCAR owned series' out there now to provide 24/7 programming on that channel. Bring back a few human interest type shows such as 24/7 and 7 days and you would be good to go.

I would like to think that SPEED will be heavily involved, but I also hope that NASCAR will take back the rights from Turner. Todays Media Day on was very well produced and would have been right at home on any tv network, but there are too many competing business interests involved for NASCAR to allow a third party to hold the rights to their internet medium.

Jessica said...

I thought practice coverage was great. I'm going to watch the new American Chopper with tony stewart tonight instead of the draw...Jeff Gluck already let us know how it turned out via twitter;)

Anonymous said...

this set up on the show with the drawing is not good. I don't want to see a bunch of fans. Want see drivers How do the hosts like this set up?Don't they know many tweeted the results live starting at 8pm? SPEED needs to be honest. I love all the people but who behind the scenes decides to say it's LIVE?
zoom close ups on drivers faces looks too close on older tvs. Wish Digital ratio could be fixed on SPEED for older tvs as well.
Kasey looks he's a kid.

Sophia said...

It's fun seeing the drivers even for just a minute. Loved Schrader's comment about starting 14th, behind Stewart.

Mikey got 15! Wild since he's driving 51. Aw, sweet tribute to his friend Dale.

Steve & Kenny & Rut seem to be having fun so that's good to see on my tv again. Sounds like a lot of people are there, too.

But the lighting is good. The hosts look great, no makeup weirdness or demarcation lines.

Drag about it being promoted live but then again, in the old days we'd not had a clue. I read some of the Tweets on Twitter but STILL forgot who was where. Don't laugh, you'll have a brain like this someday.

Haus14 said...

It was certainly good to hear Mike Joy's voice in the booth today. The other PxP guys may be good, but I think Mike Joy is great in this role. I think he is what makes the Fox booth #1 IMO.

MikeC said...

The Shootout starting lineup show has always been on a delay basis. I'm wondering if it's a situation where the selecting doesn't actually take 90 minutes to do, but by putting it on a delay basis, it allows them to insert commercials and stretch the show out. Could be a situation where all the drawing is done in a span of 30 minutes.

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