Thursday, February 4, 2010
TV Networks And Internet Set For "Media Day" Battle
The dynamic of NASCAR and the world of new media technology continues to unfold as the Daytona International Speedway prepares for media day.
This is a tightly controlled progression of drivers trudging through the media gauntlet. Aside from various print and radio interviews, there will be three different media companies presenting video of the event. Two of them are active NASCAR TV partners and the third is an online group.
NASCAR.com is operated by Turner Interactive from Atlanta, GA. Among other things, this group holds all the rights to NASCAR video on the Internet. Yes, they control what video is allowed to be posted anywhere, including YouTube and other sites.
This year, NASCAR.com will be originating a live online webcast beginning at 8AM ET. Click here for the direct link to open that window. Hand-in-hand with NASCAR, the website should be able to supply fans a full day of interesting pictures and sound.
Here is the official information on this coverage:
NASCAR.COM is set to bring fans an unprecedented seven consecutive hours of live coverage from Media Day, beginning at 8 a.m. ET Thursday. Hosts Marty Snider, Matt Yocum, Larry McReynolds and Shannon Wiseman will cover the Media Day action.
Fans can participate in Media Day by submitting questions via Twitter for the hosts to ask drivers as they cover the Media Day action. Submit questions for your favorite driver at NASCAR's Twitter account: www.twitter.com/NASCAR
So, the first team out of the blocks and "on the air" with coverage will be the in-house crew from NASCAR itself. This will allow fans away from a TV to gain access to exactly the same content being offered to the mainstream media.
Meanwhile, ESPN is scrambling to get this season started on a good note after the rough end to 2009. ESPNEWS will present three hours of live coverage starting at noon ET with Nicole Briscoe hosting from Daytona.
Mike Massaro will be back in the ESPN studios and Ricky Craven will be along to offer his comments on the topics of the day. Segments with Craven and Massaro in the studio will allow Briscoe in Daytona to get reset with the next guest.
This is a nice big block of time for ESPN to dedicate to the sport. Later, at 6PM there will also be a full thirty-minute version of NASCAR Now on ESPN2 with the same cast of characters. The 6PM start time is to avoid conflict with live Bud Shoot Out practice being televised on SPEED at 5PM for one hour.
Speaking of SPEED, John Roberts and Wendy Venturini will offer a recap of the media day activities airing at 7:30PM ET for ninety minutes. SPEED is skipping the live coverage to basically promote itself. NASCAR Live at 4PM will feature a host of SPEED announcers from Dave Despain and Ken Squier to Steve Byrnes and Jimmy Spencer. Expect everyone to say hello and offer a thought or two on the new season.
Since SPEED is airing both Thursday Shoot Out practice sessions at 5 and 6:30PM, it leaves little room for media day content until later in the evening. The complete TV schedule for the entire weekend is on the right side of the TDP main page.
It should be a very interesting media day with one marathon online webcast, one live cable sports news channel telecast and one edited primetime cable show of exactly the same content. Keep that in mind...exactly the same content.
This post will serve to host your comments about the three sources for media day video on Thursday. Please tell us what you watched, how you enjoyed the content and whatever other observations you have on the presentations.
To add your opinion, just click on the comments button below. This is a family-friendly website, please keep that in mind when posting. Thank you for taking the time to stop by The Daly Planet.