Wednesday, August 13, 2008
Scenedaily.com's Writers Now Video Stars
We have been watching with interest as the "convergence" of the NASCAR media continues.
TV shows like NASCAR Now want you to go to the ESPN.com website, while Internet sites like Rowdy.com now want you to stop by for fresh NASCAR video every day.
After switching-over to the Internet from magazine and newspaper formats, the big NASCAR media publishers are also dipping their toes in the water when it comes to video. As many NASCAR fans who watch Tradin' Paint on SPEED already know, print reporters on TV are always fun to watch. It turns out, the same is true for in-house produced videos.
Simply by clicking this link readers will be taken directly to the video page of the popular scenedaily.com website. Parked right there are over 60 free videos available to broadband users that discuss everything under the sun where NASCAR is concerned.
Sports fans may know that ESPN just scoured the nation and hired a slew of former newspaper reporters as NFL Football bloggers. The company that began with one TV network back in 1979 is now in a full sprint to develop and grow as much Internet content as possible in all different forms, including video.
While our friends over at NASCAR.com have a website that is just loaded with tons of NASCAR videos, it also has a very fundamental problem. It is tough to get around. With hundreds of links just on the front page, NASCAR.com is so "front-loaded" that it is overwhelming to many fans and casual users.
Meanwhile, sites like scenedaily.com are just growing slowly into the combination of news, blogs and video that we see from other sites covering professional sports. As usual, NASCAR is a bit behind the technology curve.
The pure joy of watching the scenedaily.com videos is seeing people who are clearly not used to being on-camera squirm and wiggle just like any of us would in that circumstance. When four writers are huddled around the company's conference table with their hands tightly clasped and nodding in agreement like Dave Despain bobble-heads, its just fun to watch.
Recently, the company has invested in a program that inserts a new picture behind the folks on-camera. Now, instead of checking-out the Charlotte weather through the conference room windows, viewers are treated to random pictures of tracks, cars and fans. This video is mandatory viewing for any fan who loves Bob Pockrass.
Eventually, the guys at Street & Smith's in Charlotte will wise-up and create a permanent set in the office that is well-lit and ultimately interactive. Just like any liveshot location at newspapers around the country, they will realize that the scenedaily.com logo needs to be in the background and that inserting a commercial before the video might even pay the bills.
But for the moment, NASCAR fans can get a glimpse of their favorite writers as they learn a new skill in a very public way.
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