Wednesday, January 7, 2009
Homemade Soup Always Tastes The Best
It's easy to buy the soup that is on sale at the supermarket and simply stick it in the cabinet. Red labels line my shelf and promise exactly the same taste over-and-over again. Consistency trumps quality when convenience is the goal.
Wednesday afternoon, the folks at The NASCAR Media Group (NMG) used the SPEED network to remind us of one simple fact. Despite the ease of buying off the shelf, nothing tastes better than homemade soup.
Using all the ingredients left over from 2008, NMG took three hours to deliver just the kind of TV lunch that creates a great memory.
Like the tastes of the past that come to mind when homemade soup is on the menu, the NASCAR pictures and sound flashing by in the first episode of NASCAR 39/10 were just flat-out good for the soul.
These are tough times and watching the memories of Daytona and California allowed for three hours of relief from reality. Storylines jumped off the screen as images of the Shootout flashed by mixed with honest comments and familiar faces.
NMG pulled from all the 2008 NASCAR footage and allowed the story to wander from high-speed racing to the slow and steady pace of the late T. Taylor Warren as he captured the action. Announcers from both the TV and radio broadcasts combined to deliver a fascinating mix of commentary styles.
Inserting interview footage right in the middle of the action as it happened is a trademark of the glossy TV style of NMG. Seeing the calm face of Ryan Newman commenting on his Daytona 500 win seconds after watching his car cross the line is just tremendously effective.
The closing review of California was a reminder of the weather struggles for the series last season. Even with the kind words of SPEED's John Roberts as he talked about the history of the facility, the real world struggle of the racetrack was well chronicled. One look at the grandstands confirmed that issue.
As a lead-in to the season, this first episode set a very strong tone in terms of quality and satisfaction. The challenge for NMG is going to be keeping this honest and upfront approach as the season hits the speedbumps that both the COT and Goodyear experienced in the stretch run.
The second episode of NASCAR 39/10 airs on Thursday, January 8th from noon to 3PM Eastern Time. The rest of the series continues on Wednesdays and Thursdays in that same timeslot for four more weeks. 30 hours of NASCAR action is not a bad kick-off to the 2009 season.
For those expecting a warmed-up re-hash of the past, finding a nice mix of ingredients in NASCAR 39/10 will certainly serve to invite fans back again to see what's on the lunch menu for Thursday.
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