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SPEED puts a very familiar product front-and-center to start the All-Star weekend. The Camping World Trucks may have some thin fields, but the TV coverage is solid and the focus is on the racing. This production is so different from both ESPN and FOX that is allows for comparison to both.
Just like the Nationwide Series, the trucks are the playground of the Sprint Cup Series drivers who cross-over and dominate. With some big name truck racers gone this season, it has been a task for SPEED to keep it interesting. The production team has responded by simply covering the racing and nothing more.
Krista Voda starts the coverage with The Setup. A very effective pre-race show that features Voda's corny Midwestern sense of humor and her straightforward delivery. Reporters Ray Dunlap and Hermie Sadler are important parts of the show. Despite the lack of bells and whistles, Voda consistently delivers.
Rick Allen is having a very good year in the truck series booth. He controlled Darrell Waltrip on the air in a recent visit and tonight has his regular team in Phil Parsons and Michael Waltrip. This trio is at its best when Waltrip has his head in the game and is not being cute or pushing sponsors.
Charlotte Motor Speedway is very nice on TV under the lights. The trucks seem to enjoy this track and the story often becomes the tale of two groups. The cross-over drivers are out front racing for fun and the regulars are slugging it out mid-pack for the points championship.
SPEED's veteran truck series production team has what some of NASCAR's other TV partners lack. That is perspective. Rather than leap from car to car like FOX or try to create storylines like ESPN, the relaxed style of SPEED simply allows the viewers at home to be a part of the racing on the track.
Many members of the team including Allen, Waltrip, Sadler and Dunlap are active on Twitter. So are the race producer, director and several production team members. It's interesting to watch them all send out tweets and interact directly with fans during the live telecast.
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