Wednesday TV/Media News And Notes

Well, another day and another big change. After working on the Kurt Busch story and then watching his public relations campaign across TV, radio and the Internet on Monday things got even more interesting on Tuesday.

AP reporter Jenna Fryer reported and later Joe Gibbs Racing confirmed that Mike Ford will not be returning as Denny Hamlin's crew chief. With Steve Addington and Busch in the mix, this leaves one driver and two crew chief openings on two top Sprint Cup Series teams.

SPEED scrambled to put together a thirty minute version of an updated NASCAR TV show Monday night. Under the SpeedCenter banner, Steve Byrnes and Adam Alexander checked-in with Busch himself, Kyle Petty, Bob Dillner and SPEEDtv.com's Tom Jensen. It was a fast-paced show that offered lots of perspectives.

Our post titled Dear NASCAR TV: You Left Us Too Soon seemed to make even more sense as this week has unfolded. Perhaps SPEED will decide to get busy and get a regular show on the air keeping NASCAR fans in the mix. It really cannot come too soon.

Meanwhile, back at the ranch a relaxed Jimmie Johnson appeared on the Colbert Report on Comedy Central. Click here for a video of his appearance. Johnson went to school on Jeff Gordon's entertainment TV appearances and has mastered the art of being a guest. The appearance was to promote his original video game for the Wii platform.

For those of you missing Danica in the off-season, Go Daddy founder Bob Parsons sent along the photo above of the Super Bowl ad shoot Go Daddy just completed. Parsons said he was also revealing the picture of his newest Go Daddy girl. Shortly after, both the tweet and the picture were deleted. Needless to say, not quite fast enough.

Here is Parsons talking about the two new Go Daddy Super Bowl commercials, both featuring Danica.

"After seven years, we have a good idea about what we can do that works for us and still be approved by censors – we know how to take it right to the very edge,” said Parsons. "Critics have suggested we submit ads solely to be rejected, but we don’t, we submit concepts that are fun, edgy and slightly inappropriate. That’s GoDaddy-esque and that’s what drives viewers to GoDaddy.com year after year after year."

What has changed for Go Daddy is that Danica is now a full time Nationwide Series driver and will also race in select Sprint Cup Series events starting with the Daytona 500. It should be interesting to see just how the NASCAR fan base reacts to her exposure and how she is treated on the air by SPEED, ESPN and FOX in February.

In the land of the DVR, ESPN2 has two mid-afternoon wrap-up shows they have to air as part of the NASCAR TV contract. Thursday at 3PM ET will be the season in review for the Nationwide Series and Friday at the same time on the same network it will be the Sprint Cup Series wrap-up. Normally, this is a NASCAR Media Group production so expect some good editing and dramatic narration.

The big racing event of the past weekend was the Snowball Derby from Pensacola, FL. Bob Dillner and his Speed51.com production team did the radio broadcast of the big late model race that featured familiar names like David Ragan, Steven Wallace and Johanna Long. Former Sprint Cup Series driver Bill Elliott's son Chase won the race at the ripe old age of 16.

The interesting development is that for many years this annual event has been trying to get a TV deal with SPEED. Immediately after the event, Darrell Waltrip sent along a tweet that said he would like to see this race live on SPEED in 2012. That means a lot and we will keep an eye on what happens down the road.

In a follow-up to the earlier TDP column about NASCAR TV, the Mike Ford move and the other pending big stories in the sport are adding to the push to get some NASCAR TV news coverage back on the air. In today's non-stop social media world, simply ending TV coverage of a sport going full-bore in December is not working.

It will be interesting to see if NASCAR.com, the Rowdy.com boys or even a local Charlotte area TV station steps-up and creates a video blog of NASCAR news to bridge the gap. It just might be a project that brings a strong return on the initial investment in terms of exposure, ad revenue and site traffic.

Finally, here is a little scoop from SPEED about an upcoming series relating to the Hall of Fame inductees.

The NASCAR Media Group and SPEED announce that a biography series of all five 2012 NASCAR Hall of Fame inductees will air on the network beginning this Friday, Dec. 9 with back-to-back shows featuring Cale Yarborough at 8 p.m. ET and Dale Inman at 9 p.m. ET.

The remaining biographies, also produced by NASCAR Media Group, will air on SPEED throughout December and January 2012: Richie Evans on Friday, Dec. 16 at 8 p.m. ET; Darrell Waltrip on Friday, Jan. 6 at 8 p.m. ET and Glen Wood on Friday, Jan. 13 at 8 p.m. ET.

There you have it, the TV and media notes so far this week. We will be adding any new information to this post, so check back with us please. It certainly has been an off-season to remember.

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Tuesday TV Toss-Up: Jeff Hammond

It's going to be an interesting 2012 for Jeff Hammond. His Twitter account is titled @hollywoodjeff, but this season Hammond will be without the infield studio that gave him the nickname. In his seat will be Michael Waltrip.

The NASCAR on FOX press release said that Hammond will still be on the Sprint Cup Series telecasts, but will assume the role of a roving reporter. The bottom line is that in TV land, that assignment is like having one foot out the door.

While Hammond has never been able to unseat Larry McReynolds and move up into the broadcast booth, his presence in the Hollywood Hotel was well defined. He was the voice of reason during the pre-race between Darrell Waltrip and Chris Myers. During the race, he provided information and perspective while continuing to counter Myers and his tired act.

The good news for Hammond is that he has found a role on SPEED that fits him like a glove. Working in the TV booth, Hammond is outstanding on practice and qualifying shows for both the Nationwide and Sprint Cup Series.

The most recent twist for Hammond is his role on the newly-revised Trackside program. Sitting awkwardly alongside of Kyle Petty and Rutledge Wood, Hammond's style of hardcore NASCAR conversation just does not mesh with the two-man act of Wood and Petty.

One saving grace for Hammond is that Waltrip does not live near the SPEED studios. While McReynolds continues to appear Mondays on RaceHub, Hammond's appearances later in the week allow him to take center stage and make conversation with his friend and show host Steve Byrnes.

While we expect to see a healthy dose of Hammond on NASCAR TV next season, his highest-profile role will change at Daytona the first time Michael Waltrip takes his seat in the Hollywood Hotel.

Where do you stand on Hammond these days? What was your opinion of him in his former Hollywood Hotel role and the other programs on which he appeared? Give us your opinion by clicking on the comments button below. Thanks for stopping by.

UPDATED: Dear NASCAR TV: You Left Us Too Soon

Updated Tuesday 5PM ET: Jenna Fryer just reporting Mike Ford removed as Denny Hamlin's crew chief. Would be a nice night for RaceHub!

Updated 3:30PM ET: SPEEDtv.com senior editor Tom Jensen will bolster the media presence on tonights 6PM SpeedCenter special show. Bob Dillner will also be on. ESPN's Marty Smith passed along that he has interviewed Kurt and that will be shown in the 6PM SportsCenter on ESPN. Should be an interesting night for NASCAR TV after all.

Updated 12:00PM ET: Jim Utter got David Ragan on the telephone. Here is the official update: "David Ragan will be meeting with Penske Racing officials about 22 car. He has NOT been offered the job. Feels good about it." Take that for what it is...

Updated 11:30AM ET: Reporter Jim Utter now saying David Ragan will be the driver of the #22 Penske Racing entry in the Sprint Cup Series for 2012. Utter broke the original story of Kurt Busch being released yesterday.

Updated 10AM ET: Several developments have happened this morning. Penske Racing has confirmed that Kurt Busch has left the company. Also, SPEED has announced a special 6PM ET version of SPEED Center for tonight. Adam Alexander will co-host with Steve Byrnes. Larry McReynolds will be in studio for analysis. Awaiting word on additional guests. Stay tuned...

Tony Stewart was walking around ESPN and looking for a place to go. Literally. It was great that he was in what is called the "ESPN car wash" for the day. The idea is to get an athlete on campus and get them on as many TV, radio and online outlets as possible.

The only problem with the Monday after the final Sprint Cup Series race is that the five year old daily NASCAR Now series had ended...on Sunday. Stewart had fun on SportsCenter and Mike and Mike, but the bottom line was that the only ESPN motorsports show had ended the day prior to his arrival.

How hard would it have been to get one final NASCAR Now Monday roundtable show together for a sport that had just finished a ten month season? Imagine the mileage ESPN would have gotten if Stewart was seated with Allen Bestwick, Ricky Craven and Kenny Schrader for a one-hour recap of his final race.

It seems to be an amazing contradiction that ESPN would fly the champion to Bristol for the simple sake of congratulating itself for carrying the Chase races. What other purpose was there? Stewart appeared on some stick-and-ball shows, raised a championship flag for the still cameras and then was gone.

SPEED thought it had a better idea. The Monday through Thursday RaceHub show would stay around right up to the Sprint Cup Series banquet. The network would then produce the banquet and say goodbye to NASCAR fans for the season.

Unfortunately, SPEED will be wiping egg off its face for the next five weeks or so until RaceHub returns in mid-January. The problem is simple to understand. The NASCAR news does not stop in the off-season and in many cases it just gets bigger.

Sunday evening saw Jim Utter of the Charlotte Observer break the story that Kurt Busch had been fired from Penske Racing. ESPNEWS slipped in a mention between football and basketball highlights, literally. SPEED managed to get a crawl on the screen while a Dumbest Stuff on Wheels marathon rolled by in the background.

SPEED made an impressive commitment to NASCAR news programming with RaceHub. The network also has the new SpeedCenter show and the Sunday night Wind Tunnel program with the venerable Dave Despain. All of those programs came to a screeching halt when NASCAR ended on the network.

Couple the Busch firing with the departure of Steve Addington from the same team, the firing of former Tony Stewart crew chief Darian Grubb and the pending demise of the entire Red Bull organization. The stories unfolding in the Sprint Cup Series alone should merit continued television news coverage by these two NASCAR TV partners.

Ironically, the Nationwide Series is the only complete NASCAR national series carried by ESPN. The trucks are the only one carried by SPEED. Both of these series literally go into the dark during the off-season where NASCAR TV is concerned.

It might have been fine years ago to start NASCAR TV shows back up the week before Speedweeks in Daytona, but that is no longer the case. Social media outlets like Twitter and Facebook are instantly updating the fans on information and normally the follow-up would be on NASCAR Now and RaceHub.

There is a lot of big NASCAR news set to break before Christmas and the sad reality is that it will all be done online. My opinion is that rather than treat the off-season as a time of inaction, SPEED and ESPN should dedicate the resources needed to keep NASCAR's TV presence alive at a time when most of the change in the sport is unfolding.

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