Auto Auction And NASCAR Clash Again

That is Arie Luyendyk and Barrett-Jackson's Amy Assiter posed at the Scottsdale auto auction with a copy of her charity CD. Amy and her husband Spanky are familiar faces to fans of the Barrett-Jackson TV franchise. Click here for Amy's website.

This weekend the auction is in Orange County, CA. Click here for a look at the cars that will be included. Perhaps it is a sign of the times that the line-up is not exactly stellar, but the six hours of live coverage on SPEED Friday will roll on despite the lack of top-notch product coming to the block.

What that coverage will roll right over-top of is the Sprint Cup Series live qualifying from Sonoma. One week after Dale Earnhardt Jr.'s win in Michigan, the qualifying session will be tape delayed until 11PM Eastern Time Friday night. There will be no online streaming of the live session.

The two topics that deserve attention when talking about this situation are Earnhardt and social media. This same situation happened to the series last season, but that was before Twitter and Facebook became such huge communication tools for the sport. It was also before Junior got another Sprint Cup Series win.

The beat writers on site will be live tweeting the qualifying as will the track, the teams and NASCAR. Fans will be checking the Internet for results that will be available instantly at a wide variety of websites. Now with NASCAR's two radio networks streaming online, the ability to keep information from the fans until the TV show airs is gone.

Earnhardt got a lot of media exposure this week, especially on the not too NASCAR friendly ESPN family of networks. NASCAR President Mike Helton made a point to get out in front of the media as well and proclaim Earnhardt as a Chase contender. Aside from an early practice, the next media focus on Earnhardt is the Friday qualifying session.

Next year NASCAR will reclaim its own digital rights that were sold to the Turner Sports group. Right now, the option exists for Turner to use NASCAR's own website to stream qualifying. This especially makes sense considering the actual race is part of the TNT coverage. Despite what some may feel is just common sense since the program is being fully produced as it happens, there is once again no online component.

In a word of multi-channel TV distribution and a growing live sports streaming industry, it's especially awkward for NASCAR to find itself in this position in the heart of the Sprint Cup Series season and with an especially good storyline underway with the emergence of Earnhardt. There are plenty of video pipelines to the fans, it's just a matter of finding one.

Saturday finds another live Barrett-Jackson telecast that will tape delay final practice coverage also into the 11PM timeslot. The full weekend NASCAR TV schedule is on the front page of The Daly Planet blog.

We invite your opinions on this topic. Comments may be moderated prior to posting.

The Need For SPEED

A recent story in Sports Business Daily reported that FOX Sports was involved in negotiations with NASCAR about a new TV contract. The current one expires at the end of 2014. A tweet from a FOX announcer then suggested the new deal may include even more Sprint Cup Series races than the current agreement. That started the ball rolling on a discussion about another key NASCAR TV partner.

SPEED is the cable TV network that facilitates the vast majority of the NASCAR TV programming throughout the season. The network is a staple at the track on Friday, Saturday and Sunday. The coverage includes practice, qualifying and NASCAR news shows. SPEED is owned and operated by the FOX Sports Media Group.

The secret to the shows from the tracks is that these programs are not actually produced by SPEED, but are handled by NASCAR's own in-house TV team. That division used to be called the NASCAR Media Group but was recently downsized and renamed NASCAR Productions. Neither FOX or SPEED have an ownership stake in NASCAR Productions.

Over the past six years, we have repeatedly wondered what the heck was going on at SPEED. Various management teams made decisions that virtually eliminated all traces of NASCAR programming on Monday through Thursday in primetime. "Automotive lifestyle" programming was the order of the day. No other network has aired and then cancelled more of these low-brow reality-style shows than SPEED.

Meanwhile, back at the ranch, other broadcast networks have quietly gone about the business of building or buying a cable TV network for sports. CBS and NBC now have national cable sports networks that allow them to partner on programming just like ABC and ESPN. The odd man out at the table is FOX.

Click here for the story from the Sports Business Journal about the Fox Sports 1 cable network. Never heard of it? You may be hearing that name once the current NASCAR TV contract expires. In theory, it would replace SPEED on the cable dial and shutter the motorsports-themed network.

Closing SPEED and turning it into a national cable sports network run from Los Angeles would put FOX on an even keel with NBC, CBS and ABC. Any TV contract done for the FOX broadcast network could now facilitate what is called "shoulder programming" on cable. For instance, the Preakness might be shown on NBC but all the preliminary races and coverage of the entire day would be on NBC Sports Network on cable.

The sad part of this arrangement would be the end of SPEED as we know it. The network was originally launched as SpeedVision and featured programming split between cars, boats, airplanes and motorcycles. The subsequent purchase by FOX and move to Charlotte, NC was to turn the network into a dedicated NASCAR channel. Those plans never came to fruition.

It seems ironic that the network that hosted more "shoulder programming" for NASCAR over the past decade may be closed. That raises the issue of just what kind of an extension FOX is trying to negotiate for Sprint Cup Series races. The door is open for all kinds of speculation.

Keeping all that weekend NASCAR programming on the new mainstream Fox Sports 1 network would seemingly be impossible. The season runs for ten months and SPEED airs hundreds of hours of programming from the Sprint Cup Series tracks.

It would also seem that other motorsports series from Grand-Am to ARCA would be impacted. The list of programming currently on SPEED also includes Formula One, AMA Supercross and the Barrett-Jackson Auto Auctions.

One peek at the current SPEED on-air schedule should convince skeptics that the network has effectively shuttered the development of new series. From five year-old Pimp My Ride shows to endless Dumbest Stuff on Wheels re-airs, it is clear that something is going on and it is not good.

It is important to note that FOX has two additional cable networks, FUEL and FX, that could be used to distribute additional motorsports programming. FUEL is already undergoing a transition with UFC shows airing while FX has been used in the past for NASCAR programming.

While it may seem that 2014 is far away, in fact the negotiations for the new contract are far behind schedule. Since the incumbents get first shot, it is interesting to note that very little information exists about the future of TNT and ESPN in the sport. Turner just returned all the digital rights to NASCAR and effective January 1 will no longer operate the NASCAR.com website.

ESPN is loaded with college and NFL football content after September and has been struggling to give NASCAR a fair shake down the stretch. The final ten Sprint Cup Series Chase races are the prize to that network and that may be the only real item that is pursued.

Currently no comment from the FOX folks on the NASCAR or SPEED issue. Whatever happens, it is becoming clear that there will be substantive changes in the look of NASCAR TV after 2014.

We invite your opinion on this topic. Comments may be moderated prior to posting. Thank you for stopping by.

Race Wrap: Sprint Cup Series From Michigan On TNT

Tires were the story going into the Sprint Cup Series race from the Michigan International Speedway. Shortly before noon, rain came to the area and resulted in a delay until 3PM ET.

This week you are going to set the tone with your comments and I will add mine in the comments section. There was a very strong reaction to the TV production and specfically the directing of this race, so the fan comments will  be made without my input.

The pre-race show ran through the scheduled format and then expanded to interview everyone possible. From discussing Vegamite with Marcos Ambrose to watching kids crash bicycles with training wheels, it was pretty clear TNT was out of things to do. The track services crew did work in record time and there were no other interruptions.

Adam Alexander hosted the pre-race with Kyle Petty and Larry McReynolds from the infield stage. They were joined by Brad Keselowski for an extended interview with social media as the focus. The pit reporters worked very hard during the rain delay. They were Chris Neville, Matt Yocum, Marty Snider and Ralph Sheheen. Alexander moved upstairs to call the race with Petty and Wally Dallenbach Jr. from the TV booth.

This post is for comments on the TV production of the race. To add your opinion, just click the comments button below. Comments may be moderated prior to posting.