Live Blog Special: Brickyard 400 At A Crossroads

This is the ESPN pre-race show position for the Brickyard 400. The faces represent the talent assigned to the chairs and the ESPN employees are doing what is called "camera blocking." They are allowing the lighting techs, cameramen and the director to run through the pre-race script.

The Saturday script was Danica Patick. The pre-race show featured Katie Couric interviewing Danica. In the race, Danica started in the back of the pack and eventually crashed out in a self-induced moment that her crew chief Tony Eury Jr. called stupid driving. So much for the script.

The Sunday script is yet to be revealed, but it is believed to rotate around the prestige of the race. There is no Danica and no clear-cut favorite or emerging storyline this season. Former Indy 500 winner Sam Hornish Jr. is in the race, former Brickyard 400 winner Jeff Gordon needs a win and ESPN TV darling Carl Edwards is having a terrible season. Those are likely candidates for mentions.

Nicole Briscoe gets Ray Evernham, Rusty Wallace and Brad Daugherty on the pre-race show. Allen Bestwick has Dale Jarrett and Andy Petree up in the TV booth. Jamie Little is off, so Mike Massaro will be joining Dr. Jerry Punch, Vince Welch and Dave Burns on pit road. There is no more Tim Brewer or his Tech Garage.

TV coverage can be wide and inclusive at this big track or it can be myopic to the point of madness. Focusing on individual car battles to the exclusion of the bigger picture can lose TV viewers any perspective of what is happening on-track very quickly. The TV cameras can make beautiful pictures of the long backstretch and the scenic run into Turn 1. The question is will the director use them?

ESPN has been harsh in trying to make this race into NASCAR's version of the Indy 500. For these drivers, it is all about making the Chase for the Championship. This is only one in a long string of races that can put them in position to accomplish that goal. Taking a risk at Indy can only result in an accident that will end the day, affect the Chase and rile the sponsor.

The pit reporters are going to be key if this race settles into long green flag runs. Updating strategy may be the only storyline in progress unless there is an incident. The season to this point has featured conservative racing and battles that involve track position being decided on pit road.

ESPN will highlight a super slo-mo handheld camera on pit road to try and get some fresh replay angles. The "bat-cam" returns on a wire above the pits and will be zooming along at 80mph as it follows cars down the frontstretch and out of pit road. Once again the in-car camera technology will feature two different camera angles from the same car on the screen.

Bestwick is great at directing traffic and keeping things in perspective, but he does not pick the images being shown to fans or integrate the commercials and features. The ESPN Non-Stop commercial format does not start until the Chase, so the telecast today will have full-screen commercials from start to finish.

This season there will once again be a SportsCenter scheduled right after the race to allow for an extended post-race show. This has been a positive step, but often the SportsCenter anchors chosen to fill this slot have a low regard for NASCAR and have been happy to let it show on the air.

The real story of this race may be the fans in the stands. Reporters going to the track this morning were amazed that there was little or no race traffic. The Nationwide Series race yesterday drew a very small crowd as did the Friday sportscar event. Keep an ear out for how TV deals with the attendance issue.

The weather is good, the field is full and there have been no tire issues. NASCAR clearly explained the restart issues in the AM driver's meeting, so the only thing left to do is race. We will take your TV comments here today as well as on our Twitter live stream using the #TDP1 hashtag.

Thanks again for taking the time to stop by, there will be a new post up for your "Race Wrap" comments after the Brickyard 400 today.

Live Blog: TV Ratings Rest With Danica Patrick

In order to prop-up sluggish ticket sales for the Brickyard 400 on Sunday, NASCAR moved the Saturday Nationwide Series race from the Lucas Oil Raceway short-track over to the Indianapolis Motor Speedway. Everything that is done today in the Nationwide Series is being promoted as "historic."

The bottom line is that the sport is in a crisis, despite the lack of media coverage on that topic. Nationwide Series qualifying just ended as this post is being created and it literally looked as if there was no one in the stands except the relatives of the drivers.

The myriad of issues that the Sprint Cup Series has encountered at the speedway runs from shredding tires to bad weather. As most fans know, the vast majority of the passing is done on pit road and the track is known for long green flag runs as drivers try to manage their cars until the closing fuel run.

In today's Nationwide Series race, the focus of attention will be on the seven Sprint Cup Series drivers that crossed-over to race on Saturday and one female driver who manipulates the media like no other. That is ABC journalist Katie Couric shown standing with Danica Patrick on the yard of bricks. Couric shot a feature that will be the centerpiece of the ESPN pre-race show.

The script that would most interest NASCAR, ESPN and the speedway is for Danica Patrick to get her first NASCAR win in the inaugural Nationwide Series race at the track. Patrick qualified 20th, three spots behind 18 year-old driver Johanna Long, who is also in her rookie year in the Nationwide Series.

Marty Reid will call the race with Dale Jarrett and Andy Petree. Reid will call all the Nationwide Series races for ESPN again this season. Jamie Little is off, so Mike Massaro will be joining Dr. Jerry Punch, Dave Burns and Vince Welch on pit road.

As we mentioned several weeks ago, ESPN has dropped Tim Brewer and parked the Tech Garage. Although disputing that he is gone for good, the network has no plans for us to see Brewer pointing at car parts this season during the Chase. Brewer is a colorful personality, but there was just no room for him in the telecasts down the stretch.

Nicole Briscoe has Rusty Wallace and Brad Daugherty with her from the Infield Pit Studio. This trio has a short pre-race show of thirty minutes and then may be left with little to do if the race settles into long green flag runs. Briscoe has proven to be very capable of dealing with a wide variety of circumstances in a live setting.

The Nationwide Series race is a calculated gamble for NASCAR. The series is not very deep and is normally dominated by the Sprint Cup Series drivers in the field during companion events. That was one of the best parts of having the race at Lucas Oil Raceway. It limited the number of drivers who wanted to do both events.

We are going to open comments on the TV presentation of the race today and live blog during the event. There has been lots of feedback that with the Olympics in progress and the small amount of tickets pre-sold for the race it could be a rough outing. The flipside is Danica could win, the sport would get a ton of buzz and the powers that be could be smiling from ear to ear. Pre-race at 4 and racing at 4:30PM on ESPN.

Allmendinger: Amphetamines Source Of Violation

It's starting to come unraveled in the AJ Allmendinger substance abuse saga. Today has been a day of breaking news and many statements to the media from different parties.

5:15PM update is that Tara Ragan has confirmed while on the Sirius Speedway show on SiriusXM radio the substance Allmendinger tested positive for is amphetamines.

Click here for the link to ESPN reporter David Newton's story on the amphetamine confirmation.

Click here for the Charlotte Observer's Jim Utter on the same topic.

At 4PM here is the scoop:

Allmendinger has decided to enter NASCAR's "Road to Recovery" rehab program. This allows a NASCAR license-holder to complete a prescribed series of treatments and tests in order to be reinstated. Once you agree to this program, you waive any right to appeal the actual violation.

Tara Ragan, Allmendinger's business manager and spokesperson, said today on various media outlets that Aegis Lab did not specifically tell Allmendinger what caused the violation and that she was waiting for a more detailed lab report to be delivered.

Dr. Black from Aegis then told ESPN's David Newton that the cause of the violation could not be an over the counter dietary supplement and that type of issue would have been cleared up before the original violation was reported to NASCAR.

David Higdon from NASCAR then told Newton that Allmendinger had been told of the substance in question that caused the violation from the date of the original test.

Ragan, Higdon and Tim Cindric from Team Penske will all be guests on the 6PM ET edition of the NASCAR RaceHub program today on SPEED. Bob Dillner will be reporting on the topic.

Updated information on this topic will be included on this post. We welcome your comments on this topic.