Thursday, September 22, 2011

Day Two: "RaceBuddy" Reactions


It certainly sounded pretty good in the news release. Turner Sports and ESPN had made a deal. RaceBuddy was coming to the Chase. That is the Broadcast Slate 3000 pictured above that takes selected video feeds from the TV truck at the track and routes them to the video sources on the RaceBuddy page.

"Enhancing the viewing experience and improving the sport's digital and social presence for our millions of fans at the track, at home and everywhere in between is a goal we never lose sight of," said NASCAR's vice president of digital media Marc Jenkins.

"Turner Sports is delighted to partner with NASCAR and ESPN to expand the award-winning RaceBuddy on NASCAR.COM to the Chase for the NASCAR Sprint Cup," said senior vice president of Turner Sports Matthew Hong.

"Feedback from fans has been that they wish RaceBuddy were available for additional races outside the TNT portion of the season," Hong said. "We're proud to be able to bring them ChaseBuddy and extend the interactive experience of RaceBuddy to nine playoff races."

Hidden in the news releases from the various parties was this little nugget. "RaceBuddy will feature two mosaics with a mix of eight in-car and stationary cameras positioned around the track," said the Turner statement.

A key concern of ESPN when the network returned to the sport in 2007 was that an online product like RaceBuddy would take viewers away from the actual TV coverage. Racebuddy was created to simply be an addition to the telecasts, although it did have one camera dedicated to showing racing at all times. Now, that has changed.

While the in-car cameras and the "speed shot" from the stationary cameras were popular, it was the "battle cam" that gave RaceBuddy its heart and soul. That camera has now been completely eliminated from the Chase for the Championship version.

"Battle cam" was one of the "high cameras" positioned on the grandstand tower at the racetracks. It could see all the way around the track, but more importantly it was used to show something that current television coverage has long since cast aside. It constantly showed the best racing on the track regardless of position.

Follow the leader is the mantra of the current Sprint Cup Series TV partners. During the FOX portion of the season, the complaints pour in that the TV mix is simply the leader of the race and Junior. There is no RaceBuddy for these events. NASCAR on FOX absolutely wants nothing to do with online video.

When TNT rolls around, RaceBuddy eases the pain of viewers who again watch the leaders go around and around on TV. RaceBuddy allows users to watch the best racing on the track from the green to the checkered flag on the "battle cam." That will never be something shown on TV for more than a minute or two.

When RaceBuddy popped online last week for the first Chase race it offered fans multiple in-car cameras chosen by the Turner Sports folks. The two other slots were filled with cameras assigned to one specific view. ESPN had effectively shut the door to being able to use RaceBuddy to actually see cars racing around the track.

Fans who only had computer access of the rain-delayed Monday race either rode in-car with their favorite driver or watched the field drive through the other two camera views. While fans who attended the event told us there were some good battles in the middle of the pack, that was again eliminated in the ESPN production formula of tight camera shots of one or two cars.

It's not known who blinked, but RaceBuddy was effectively neutered in this deal. If your driver is selected for a featured in-car camera, then perhaps the value of this online application remains high. But without the "battle cam," it's just a watered-down version of the original concept.

For those asking, RaceBuddy will also not be providing an audio track of either the ESPN telecast or the radio coverage of the Chase races. Sound from team scanners can be heard when an individual camera is selected and the natural sound of the racing is heard on the other camera choices.

Sprint is paying the bill, so changing between mosaic views or individual cameras will get you a Sprint commercial playing on the screen. Perhaps, the 15 second versions will be inserted for the New Hampshire race instead of the longer 30 second versions that proved to be tough for race fans after several hours of use.

While RaceBuddy has finally cracked the online ice where ESPN is concerned, this Chasebuddy version packs a lot less punch by eliminating the most popular feature. Perhaps, this compromise deal meant that all parties had to give up something. It's pretty clear that "battle cam" is what Turner sacrificed.

We invite your comments on this topic. To add your opinion, just click on the comments button below. Thanks for taking the time to stop by The Daly Planet.

Tuesday, September 20, 2011

Post-Race: Sprint Cup Series On ESPN From Chicagoland Speedway


The weather cooperated but the racing did not. A dry track sent cars out again for what fans have seen too many times. An aero race where pit road, restarts and fuel mileage made the difference.

Allen Bestwick was alongside Dale Jarrett and Andy Petree in the TV booth. Jamie Little, Dave Burns, Vince Welch and Dr. Jerry Punch were on pit road.

The race started on time with no weather delays. There was a competition caution early on to check tire wear. Several times during the race a debris caution came out and TV was unable to show the debris on-camera.

ESPN resumed it's signature style of producing NASCAR races. Tight shots of small groups of cars dominated the telecast. The focus of the coverage was moving between individual battles on the track mixed with following the leader and using in-car cameras.

"Hyper-tight" is a term we coined last season for the style of coverage that ESPN uses for the Sprint Cup Series races. Time and time again, the camera zooms to the tightest possible shot of two cars racing for position. This eliminates any perspective of where on the track the cars are racing or who else is racing around them.

Bestwick is put in the position of talking about the cars the director and producer have chosen to put on the TV screen as opposed to calling the race by looking out the window of the TV booth. It has affected his ability to add excitement to the telecasts.

Petree was once again more outspoken than Jarrett, who has seemed to embrace the politically correct NASCAR environment. Petree is key at adding strategy comments to the telecasts and he is not afraid to call a team out for making a bad decision.

Bestwick has taken to calling these type of events "strategy races." He is politely saying there is very little racing involved and most of the decision making is done on pit road and by the crew chief. Fuel mileage is dominating the racing.

ESPN Nonstop was used in the second half of the race. It lets the race video continue on the screen. Fans kept suggesting that more commercials had been added, but that is not the case. Same amount as usual in these telecasts.

Ultimately, the race came down to fuel mileage. ESPN let Stewart cross the line but was unprepared for the rest of the cars running out of fuel on the track. Most of the top finishers were missed and the sequence on TV was just chaotic. Once again, pit reporters were talking to drivers about a finish TV viewers never saw.

This post will serve to host your comments on the ESPN coverage of the Sprint Cup Series race from Chicagoland. To add your TV-related opinion, just click on the comments button below. Thanks for stopping by.

Monday, September 19, 2011

Live Blogging Sprint Cup Series Race From Chicagoland (ESPN - 12PM ET)


The weather is clearing and the jet dryers are working. Hopefully, the track will dry in plenty of time for the scheduled race start shortly after noon ET Monday.

There is no pre-race show for rain delayed races. Allen Bestwick will call the race with Dale Jarrett and Andy Petree. Jamie Little, Vince Welch, Dave Burns and Dr. Jerry Punch will cover pit road.

This is a big race as 1.5 mile tracks dominate the Chase. There should be a competition caution around lap 30 to check tire wear on the green track. Even though the track is dry, the grass at the track will still be soaking wet.

These Monday races are often better TV presentations than the pre-planned and over-produced Sunday shows. The focus is simply on the racing as most of the bells and whistles are gone. The announcers are tired and the hype is left at the hotel.

This race will feature ESPN Nonstop, the side-by-side commercial format, for the second half of the event. The telecast will also be available online for the first time. Right now it's Time Warner, Bright House and Verizon FiOs users who also have ESPN that are able to use the Watch ESPN app for coverage.

Ultimately, the story of this race is going to be the ability to pass on this aero-style track. If the racing is compelling, the Chase will get another good review as it moves forward. If the lack of passing means pit road might make the difference, expect a reaction from the media and fans.

This post will serve to host your comments on the ESPN coverage of the Sprint Cup Series race from Chicagoland Speedway. To add your opinion on the TV coverage, just click on the comments button below.